Choosing the Best Name for your Cleaning Business

Choosing the Best Name for your Cleaning Business

Starting a cleaning business and wondering what is the best name for your cleaning business?


Use this guide to help garner some inspiration while also following some key best practices in naming a local cleaning business to optimize SEO, marketing, and name recognition in the future.


What makes a good business name

A good business name is recognizable, relatable, and memorable. You want customers to be able to see your name and immediately think of your cleaning service.

Naming a House Cleaning Business

Your business will show up in local Google searches

Gone are the days of Yellow phone books. Now we look for services online.

A good business name will help you appear in more relevant searches. Local keywords can be helpful in achieving this, as they allow customers to quickly connect your business with its location. For example, a business called “Bay Area Maids” is likely to be more successful in San Francisco than one called “Cleaning House”.


Easy to pronounce and spell

Try to stay away from clever puns that not all will understand. This will help customers remember your name and recommend it to others.


It should reflect the type of business you have

For example, a home-based pet-sitting business called “Gone to the Dogs” would be appropriate, but a law firm called the same thing would not.

Make sure your name is relevant to what you’re selling. If you’re a bakery, for example, you might want to include the word “cake” or “bake” in your name. You will also want to consider your local city when choosing a name. For instance, if you’re opening a shop in San Francisco, you might want to include the word “Bay” in your name.


Be unique

A good business name should be unique. It should avoid being confused with other businesses or products, and it should be easy to differentiate your business from others.


How to come up with a good business name

Brainstorm business names

Start brainstorming name variations for your cleaning service.

On a sheet of paper write the core keywords of Maid, Cleaning, Service, and Your City Name. Then below, write as many adjectives and adverbs that you can think of that describe your company and what makes your company stand out.

Next, mix and match by combining words together to brainstorm a good name. This will help you create a list of possible names for you to choose from. Remember something short and sweet is always best.


Verify your name is available in your state

After you have your business name, you will want to register it with your state. So before you settle on a business name you will have to verify that no one else is using the name in your state and that it is available for you to register.

Use this tool to check if your final contenders are available in your state. You will be able to enter your name and select your state to check if the name is available.


Verify the domain is available.

After you have come up with a handful of names you like, check that the domain name is available. Even though you may not create a website for your cleaning business your first week, you want to make sure it is available.

Use Google’s domain search feature here:

Type in the business name that you have decided on and add .com. It will let you know if the domain is available and will even provide some tips.

As soon as you are able, you will want to secure the domain name by purchasing the domain. If you can’t get the .com version of your name, try other top-level domains like .net or .biz.


Run the names by your friends and family.

Once you have chosen a few names, and you know the domain is available, ask your family and friends for feedback. It is easy to have tunnel vision and what makes sense to you, won’t always make sense to others.

Ask your friends/family to provide honest feedback. When they first hear the name, what are their reactions? Are they able to get what service your business will offer, what your value proposition is, or where it’s located?

Scratch any names that don’t make sense to your friends or may not be clear. Can the business name be offensive to any group, if so, it’s best not to use it.

When friends/family hear the name, is it awkward or clunky? Your business name should come out easily and not be hard to say or remember.

Examples of how your business name can reflect your business goals

House cleaning and maid service are perennial favorites when it comes to naming local service businesses. And for good reason – these names clearly describe what the business does, and they’re easy to remember.


Don’t be afraid to get creative, (but simple) it will help to set your business apart from the competition. Here are a few ideas to get you started:


  • “The Clean House”: This name communicates that your business is all about providing clean homes for your clients.
  • “Maids on a Mission”: A play on words that highlights your commitment to providing excellent service.
  • “The Housekeepers”: A simple, yet effective name, that tells potential customers exactly what you do.
  • “Home Sweet Home Cleaning Co.”: A warm and inviting name that conveys the idea that your business will make their home sweet and clean.
  • “Tidy House Cleaning Services”: A concise and straightforward name that describes exactly what you do.

Whichever name you choose, make sure it is reflective of the quality of service you provide. After all, the best local service businesses are those that deliver on their promises.


10 Examples of real House Cleaning Businesses with great names:

Use this list to draw inspiration for your business name.

There are plenty of great local House Cleaning service businesses with catchy names and excellent services – you just have to find the one that’s right for you!

Tips for choosing the right business name for your company

Keep these tips in mind when choosing your business name

  • Brainstorm a list of words that describe your business, product, or service.
  • Select words that are positive and have a good connotation.
  • Don’t choose a name that can be offensive to any population.
  • Run a Google search on your list of words to see if any businesses are already using them.
  • Check to see if the domain name for your chosen words is available.
  • Make sure the name you choose is easy to pronounce and spell.
  • Consider how the name will look on letterhead, business cards, and a website.
  • Choose a name that can be used as a trademark.

Above all, make sure you are happy with the name you choose. It’s going to be the face of your business, so you want to make sure you are comfortable with it.


A great business name is one step in the right direction of starting your own House Cleaning company. If you put in the time to make sure it’s a good name, you’ll reap the benefits for years to come. If you need more inspiration, be sure to check out our list of 75+ cleaning service names for more ideas.

Have your name ready? The next step is to make it official and register your business name with your State using this tool.

What name did you come up with for your Cleaning Service? Hit the comment to let me know below!


Email Marketing for Maid Services

Email Marketing for Maid Services

Email Marketing for Maid Services: Looking to increase your customer service experience for your cleaning customers??? Competition is fierce, it is SOOO VERY important to constantly add value for your customers. Communication is key to keeping clients happy, this is why email marketing for maid services is important.

Improve your communication with your house cleaning clients with these emails to send to your house cleaning clients to keep them informed and up-to-date on their service. Receive frequent feedback, and provide a platform for increased client feedback, reviews, and even client referrals.

Sending regular emails is a simple way to add value by increasing your customer service and improving your communication.


Email Marketing for Maid Services

Reminder Emails/Text messages prior to the Cleaning Service.

Reminder emails are super easy emails to add to your email marketing, but they are important ones. The email does not have to be fancy but just has to remind your customer of the scheduled cleaning they have coming up.

Also, use this email as a way to upsell and ask your client if there are any additional tasks they would like you to clean while you are there.

Why I love reminder emails. They serve several purposes…

  • They let your customer know you care about providing a high-quality service to meet their needs
  • It provides a platform for your customers to provide feedback
  • It provides a friendly reminder to your client that you or your cleaners will be there the next day.
  • It keeps our name in front of your customer. (You never know when they may run into a friend who is looking for a reliable house cleaner.

My clients LOVED the reminder.

They never forgot about the cleaning. It gave them time to get their house ‘cleaning’ ready. It significantly reduced the number of times I or my cleaners were locked out because the client forgot we were coming (this costs you LOTS of money BTW).

Payments were made in a timelier manner because clients were reminded to provide payment.

The emails also created more dialog between us and the clients. Clients would respond to the email as a way to let us know of any changes in the cleaning routine, so no surprises when we showed up. Like the kids will be home from school. Or, we have company, please don’t clean the guest room.

Follow up Client Emails to send after the Cleaning Service

Following up after the cleaning service is just as valuable as sending out a reminder email. What reminder emails do is improve your customer service as well as get very VALUABLE FEEDBACK from your customers.

When sending a follow-up email to your house cleaning clients you will ask how their service was AND ask your client to review their service.

When asking how their service was, remind your client that your House Cleaning Business offers a 100% money-back guarantee. If you forgot to clean a toilet (this happened to me!!!), then show up that evening or the next day and make it right by cleaning the toilet.

By asking your client upfront about how satisfied they were with the cleaning service, it allows you the opportunity to fix it. Everyone makes mistakes, it is how we correct the issue. If you correct it your client will appreciate and trust your service.

Then finish the email asking for a review and linking to your online review site of choice. I recommend funneling your reviews straight to Google, but you can add others.

Email marketing for maid services helps get consistent reviews which increase Google Maps Ranking. In your follow-up email to your house cleaning client, ask them to leave a review and include a link to your Google My Business Page.

Click here to learn how to set up your Google My Business Page if you don’t already have one.

Bottom line is, if you are not sending communications to your clients before and after the cleaning service, you need to start now.

Follow up after inactivity of service greater than 6 weeks

For clients who used your service 1 time, send them an email periodically inviting them to come back. You can offer a promo code or an enticing offer to make it appealing.

For clients you haven’t seen in a while, invite them back with an offer as well. But make sure to reach out and touch base before sending the offer. You want to let them know you care and want their business.

Some clients, will not have the budget to hire a regular cleaning service. Instead, they may hire a cleaning service just for holidays or maybe once every couple of months.

Sending periodic emails, keeps them thinking about you and provides an easy way for them to get in contact with you for their next cleaning.

Discounts and promotions/Holiday Specials

You can also use email to promote discounts and special promotions you are running. If you are going to offer a discount, I recommend making it significant like 50% off the first cleaning.

Make sure when sending promotional emails that the offer is an attention-grabber. Who wouldn’t want their house cleaned for half price?

You will want to send these types of emails sparingly as you don’t want to devalue your services. But, a well-timed promotional email can bring in some great new business!

Sample Email Subject Lines to use for emails to send to house cleaning client:

  • Time for a Spring Cleaning?
  • We’ve Missed You!
  • Your House Cleaning Service
  • Welcome Back!
  • Holiday Cleaning Specials
  • Gift the Gift of a Clean House
  • New Year, New You!
  • Spring Cleaning Discounts
  • Summer Cleaning Specials
  • Fall Cleaning Service
  • Winter’s Coming, Time to Get Your House Cleaned!

Have writer’s block and need some email templates to plug and play? I created these email templates just for you so that you can copy, paste, and send them to your clients.

How to send mass emails to your clients

There are many ways to send mass emails to your house cleaning clients. I recommend using an email marketing service like ConvertKit, Active Campaign, or MailChimp.

Each of these services has a free or reduced-price plan so you can test them out and see which one you like best. They all have slightly different features, but they will all allow you to easily.

Why you should not send mass marketing emails through your personal email account

If you don’t use an email marketing service and instead try to send mass emails through your personal email account, you are taking a big risk.

Your personal email account could get flagged as spam and you could get blacklisted by your email provider. This would make it very difficult to send emails in the future, not just to your clients, but to anyone.

Another risk is that your email could get hacked. If you are sending mass emails through your personal email account and it gets hacked, the hacker will then have access to all of your contacts. This could lead to a lot of problems down the road.

It is just not worth the risk.

Looking for easy done-for-you emails. Get these 27 email templates and over 50 subject lines.

Cleaning Service Email templates

Choosing an email marketing program for your cleaning business

The program should be able to segment your list. Email segmenting for your cleaning business will help you to send emails to your list that are relevant to them.

For example, you would not want to send a 1 time cleaning special to your clients who already are on a bi-weekly cleaning service.

Email Segmenting could look something like this for your cleaning business:

  • those who have hired you before, but not on a rotational cleaning plan
  • those who have requested a quote but did not hire you
  • Those who are on rotational cleaning service
  • Those who signed up for your mailing list, but never requested a quote or hired you yet.

Look for a program that has forms and landing pages as a feature.

Programs like ConverKit and Active Campaign have easy-to-build forms that you can easily add to your website.

When website visitors visit your webpage they can sign up for your newsletter. Those sign-ups can be segmented and automatically imported into your email list.

Your email program must have automation

When you are a one-pony rodeo, you don’t have a ton of extra time to send out individual emails all the time.

Automation allows you to build an email funnel where you can assign an email sequence for your email list to send automatically for you. You create the emails, then schedule when they should be sent.

ConvertKit Review for House Maid Services

ConvertKit is an email marketing service that was originally designed for creators. But they have grown their audience and make a great option for small House Cleaning businesses looking to grow.

They offer a free plan for up to 300 subscribers. The plan includes segmenting, unlimited forms, landing pages, and broadcasts. You do have to purchase the $9 monthly plan to get the function of the automated sequence.

What I like about ConvertKit is that they make it very easy to segment your list and send targeted emails. They have an easy drag-and-drop platform. Meaning you don’t need to be super techy to use it.

ConverKit for Cleaning Businesses

Mail Chimp Review for Maid Services

Mail Chimp is one of the most popular email marketing services. They offer a free plan for up to 500 subscribers with 2500 emails that can be sent. The free plan does not include segmenting. But does include unlimited forms and landing pages. You do have to purchase the $11 monthly plan to get the function of the automated sequence.

Mail Chimp for Cleaning Businesses

Active Campaign review for Maid Services

Active Campaign is a great email marketing service for larger small businesses. Their billing is based on the # of subscribers you have.

What is nice about that is, you can get more functionality for a lesser price tag when you have a smaller list.

Their lowest plan starts at $9/ for up to 500 subscribers and gets you automation, segmenting, and forms. The lite plan however does not include landing pages if that is something you were looking to have.

Active Campaign for Cleaning Businesses

Why you need janitorial bonding insurance

Why you need janitorial bonding insurance

When starting a cleaning business, one of the most common questions is, do I need to get bonded or what is bonding insurance?

Many people think that a bond is required to start a cleaning business, but this is not always the case. However, it is highly recommended to purchase a janitorial service bond when starting out in the industry.

This blog post will discuss what it means to have a bond as a cleaning service and how to get one.

Please note the information in this article is for educational purposes only and does not constitute legal advice. Consult with a legal professional to address your specific legal needs.

Bonding insurance provides peace of mind for you and your customers. When you hold a janitorial service bond, your customers are protected from theft by your business or its employees. This gives your clients peace of mind when hiring you and helps build a level of trust and assurance that you are a serious business owner who cares about your clients and their homes.



1. What is bonding and why do you need it as a business owner

When you purchase a bond for your cleaning business, you are essentially providing peace of mind for your clients.

This policy protects your customers from any financial loss they may suffer as a direct result of theft, fraud, or dishonesty on your part or that of your employees.

When an incident occurs, the bonding company will investigate the claim and pay out damages if your company is found liable for criminal acts.

For example, if one of your employees steals from a client, the bond will cover the cost of the damages. This type of coverage is important for businesses that deal with sensitive material or valuables.

The layer of protection gives your clients peace of mind knowing that there is protection in place in case of an unfortunate event.

Your client may feel more comfortable hiring your company over another knowing that you have taken the extra steps to protect their valuables by becoming bonded.

One difference between a bond from an insurance policy is that a claim that is paid by the bonding company has to be repaid. Whereas when an insurance claim is paid against a policy it does not have to be repaid.



2. How much does bonding cost and what are the benefits

The cost of bonding insurance varies depending on the size and scope of your business. For a cleaning business, the average bond purchased ranges from $5,000 to $100,000.

The cost of the bond will vary based on the amount of your bond, your company size, risk factors, where you are located, and other varying factors.

It is a good idea to purchase liability insurance in conjunction with your bond to better protect your business.



3 How to choose the right bonding company for your business

It is important that you do your research when selecting a bonding company as not all are created equal.

When I started my cleaning business, I first got a quote from my car insurance company. I then called around to a few local brokers to get quotes as well.

I ended up working with a local insurance broker who was able to shop around for my business needs.

Insurance Brokers are easy to work with as they can help you shop around for other business insurance as well that will better protect you and your cleaning business.

You can check with your local chamber of commerce to see if there are any registered insurance brokers that you can work with as well.



4. What to do if something goes wrong

Bond insurance for breakage

Hopefully, you will never have to tap into your janitorial bonding insurance while running your business. But in the chance that you do, there are a few things you can do now to be prepared.

When something goes wrong and you need to file a claim against your bond, you will first need to file a police report. Many companies will not pay out a claim without a conviction.

Once you have filed the police report, you will then need to contact your surety company and provide them with a copy of the report.

Your surety company will then investigate the claim and if they find that your business is liable, they will pay out the damages up to the amount of the bond you purchased.

It is important to have a company policy in place in case something happens. Check with your bonding company on what they require for reporting purposes and use this as a guide to create your policy.

It is helpful to create an incident report form where you can record all the information revolving around the claim. As soon as your client reaches out to you regarding a possible theft (do this for damages as well) send them your incident form and have them record when the item when missing, a description of the item, and what value the item may be



5. What happens if you don’t get bonded when starting a cleaning business

In most cases, a bond is not legally required to start a cleaning business. But it is highly recommended to purchase a bond when starting a cleaning business.

1. You may not win the bid

When new clients are getting quotes from cleaning services, it is likely they will ask you if your business is bonded and insured.

The Cleaning Busines that can prove they are, will have a greater chance of getting hired for the job.

Related Article: How to Quote House Cleaning Services

2. You may have to pay upfront when something goes wrong

If something goes wrong and you are not bonded, you may be liable for damages out of your own pocket when they occur. This can put a strain on a small business that may not have the cash to pay out for the loss of expensive items and ultimately ruin your business.

It is not worth the risk of not getting bonded when starting a cleaning business. The peace of mind and protection it provides is invaluable.

I hope this article has helped you understand why it is important to get bonded when starting a cleaning business.



Continue Reading: Insurance Policies your House Cleaning Business may need.

How to Get Cleaning Clients: The Ultimate Guide

How to Get Cleaning Clients: The Ultimate Guide

Spinning your wheels trying to get clients for your house cleaning business? Have you bugged your family and friends to the point they don’t answer your calls anymore? Are you watching your dream of running a cleaning business fade because you can’t find any clients?

You can jump off that merry-go-round, this post will help you find clients for your cleaning service.

House cleaning is a great business to start. It’s relatively low cost, there is a lot of demand for it, and it’s something that most people need regularly. However, the one thing that can hold many people back from starting their own cleaning business is how to get clients.

How do you go about finding people who need your services? How do you market yourself in a way that stands out from the competition?

In this article, we will discuss some tips and strategies for getting more clients for your house cleaning business! I also want to add that I do have a marketing power pack where I have these ideas and more along with a tracking tool to help you get more clients consistently.



How to Get Cleaning Clients

How to get more house cleaning clients




Start by creating a list of potential clients, such as busy moms, working professionals, or retirees

Depending on what your target market is (the types of clients you want to serve) start making a list of people you know who will fall into these groups. This can be people you know living in a certain neighborhood, busy moms, working professionals, apartment complexes, etc.

Once you have your list, draft an email letting them know that you have started a cleaning service, and write a small blurb about what you offer (like 2 – 3 sentences at most). Let them know that you are currently taking new clients and ask for their help by passing your name on to anyone they know who may be looking for a reliable cleaning service.


Tips for creating a list of potential clients.

  • Once you send an email to this list, STOP. If they are interested they will reach out. One sure way to lose a friend is by constantly trying to sell to them.
  • If you get a referral be sure to thank your friend. You can do this by offering a free cleaning service or giving them a $50 gift card. This will go a long way and they may even refer more people your way.
  • Offer the best service to any clients that are referred to you by a friend. If a friend refers a relative to your service and you show up late, forget to clean the shower, and show up with beat-up supplies it will surely make it back to your friend. You can bet they will never refer anyone to your service again.



Contact your local chamber of commerce and ask to be added to their business directory.

The chamber of commerce is a great place to start when looking for new clients. They are always looking to promote local businesses and what better way to show that you are invested in the community than by being a part of their directory.


Tips for getting added to your local chamber of commerce business directory

  • When you contact them, let them know that you are starting a cleaning business and would like to be added to their directory. They will most likely have you fill out a form with your business information and then add you to their website.
  • Once you are added, be sure to keep your information up-to-date, as this will be one of the first places potential clients will look when they are searching for a new cleaning service.




Claim your Google My Business profile.

Claim Google my business for cleaning service

Google My Business is a great way to get your business name out there and attract new clients. When you claim your profile, it allows you to show up in search results when people are looking for cleaning services in your area on the internet.

To claim your profile, simply go to Google My Business and create an account with your business information. Once you have verified your account, you will be able to start adding photos, your business hours, and other important information that potential clients will be looking for.


Tips for Claiming your Google My Business profile

  • Make sure your business information is accurate and up-to-date, as this is what will show up in search results.
  • Add photos of your work, as this will help you stand out from the competition.
  • Fill out your profile completely.
  • Start building your reviews, each time you clean a client’s home ask them to leave a review on Google Reviews




Create social media profiles for your cleaning business and post photos of your previous work.

Social media is a great way to attract new clients and show off your work. Be sure to create profiles on the most popular platforms, such as Facebook, Instagram, and Twitter.

Once you have created your profiles, start posting photos of your previous work. You can also post special offers, coupons, and other information that potential clients


Tips for creating social media profiles for your cleaning business.

  • Make sure your business contact information is up to date and is consistent on all platforms. This will help your rankings on Google.
  • Use high-quality photos. This is your chance to show off your work, so make sure the photos are clear and professional looking.
  • Post regularly, but don’t spam your followers with too many posts. Once or twice a week is plenty.
  • Engage with your followers by responding to comments and questions quickly.




Create a website for your cleaning business.

A website is a great way to attract new clients and show off your work. Be sure to include your contact information and business hours, and list the services you offer.

Many people searching online want instant information so include a list of what is cleaned with each cleaning and a pricing range for your service. Use your website for online quotes by adding an integrated quote form this is a great way to book a client online.


Tips for creating a website for your cleaning business

  • Make sure your website is mobile-friendly, as more and more people are using their phones to search for businesses.
  • Use high-quality photos and videos of your work.
  • Include testimonials from satisfied customers.
  • Include lots of ‘call to action’s, and make it easy for potential clients to reach you by including your phone number, a contact form or request for quote form.

Create a Website for Cleaning Service




Attend community events where homeowners and renters might be looking for a cleaner.

There are always community events going on, such as block parties, garage sales, and festivals. Attend these events by setting up a table and hand out business cards or flyers to potential clients.

You can also offer a discount for anyone who mentions that they saw you at the event. Or even have a drawing for a free house cleaning. This is a great way to get your name out there, attract new clients and start collecting email addresses to start email marketing.


Tips for attending community events

  • Be sure to dress professionally and have plenty of business cards or flyers on hand. If you have a shirt with your business logo that is even better.
  • Engage with potential clients, but don’t be too pushy. Engage in authentic communication getting to know them.
  • Have a special offer or discount available for anyone who mentions the event.




Join online forums or groups related to house cleaning or other home services.

There are many online forums and groups where homeowners and renters can post about their cleaning needs. Join these groups and offer your services.

You can also use these groups to network with other businesses in the home services industry. This is a great way to get referrals from other businesses as well.


Tips for joining online forums and groups

Be sure to read the rules of the group before posting. You don’t want to get kicked out for breaking a rule.

  • Professionally introduce yourself and your business. Any communication in these groups should always be professional. If you wouldn’t say it in front of a customer, then don’t say it in online group discussions.
  • Offer your services clearly and concisely and be consistent with your pricing and service. Don’t offer one person a lower rate than another. You never know who knows who.
  • Be sure to follow up with potential clients as soon as possible after they’ve posted about their cleaning needs. The early bird gets the worm here!




Maintain good communication with clients and provide quality service so that they will recommend you to others.

The best way to get new clients is by providing quality service and maintaining good communication with your current clients. They will be the ones to recommend you to others.


Tips for maintaining good communication and providing quality service to clients.

  • Always be professional and courteous when communicating with clients.
  • Provide quality service by being on time, efficient, and thorough. Offering a 100% guarantee on quality and keeping that promise goes a long way.
  • Keep your clients updated on any changes to your business, such as new services or prices.
  • Send a follow-up message after each job to thank the client and ask if they were happy with the service. If they were not happy, respond by asking how you can fix it.




Have a stellar referral program and reward clients for referring their neighbors and friends.

A great way to get new clients is by offering a referral program. Clients can earn rewards, such as discounts or free services, for referring their friends and neighbors. This is a win-win situation because the client gets a discount and you get a new customer.


Tips for creating a referral program:

  • Include your referral program in your new client welcome kit for each new client. 
  • Be sure to offer an incentive that is valuable to your clients.
  • Make it easy for clients to refer their friends by providing them with referral cards or a unique referral code.
  • Track referrals so that you can properly reward your clients.




Network with local businesses to offer a small discount to their clients if they sign up for your services.

Network with local businesses to grow your cleaning business

Many businesses are always looking for ways to save their clients’ money. Contact local businesses and offer a small discount to their clients if they sign up for your services. This is a great way to get new customers and build relationships with other businesses in your community.


Tips for networking with other businesses:

  • Reach out to businesses that are in a similar industry as you. For example, if you offer house cleaning services, you could reach out to real estate agents, property management companies, and home improvement stores.
  • Offer a discount that is valuable to the business but does not eat into your profits too much.
  • Be sure to have a contract in place that outlines the terms of the discount agreement.

By following these tips, you will be on your way to getting new clients for your house cleaning business.

Just remember to be professional, provide quality service, and maintain good communication with your clients. These are the key ingredients for a successful business.




Frequently asked questions



How to get your first cleaning client?

For aspiring entrepreneurs, the biggest obstacle to achieving their dream is finding that first client. Most cleaning services get their first client from someone in their personal network. So the best way to get your first client is by emailing all you know.

Let them know you have started a cleaning business and that you are taking on new clients. Tell them about their service Let them know if they need a quality cleaning service you would be happy to give them a quote.

Or if they currently don’t need a cleaning service you would appreciate it if they keep you in mind next time they hear about someone needing a cleaning service.

If you have the money and no network, another option is to start running paid ads online through either Google, Facebook, Instagram, or another online channel. Most homeowners now purchase home services via the internet.



How to keep cleaning clients?

When you get a new client for your cleaning business it’s exciting and encouraging. But when you lose a client it just plain sucks! So how do you keep your cleaning clients?

By providing quality service–showing up on time, delivering the services you promised, dressing professionally, and using professional language–you’re making sure your customers are happy.

It’s important to always show up on time and deliver the services that you promised. This type of reliability will build trust and keep clients coming back.

Dress professionally when cleaning or representing your business. Don’t wear clothes with stains and tares. This will create a positive impression and help to build rapport.

Good communication is also key. If there are any changes to your schedule or a problem with a service, be sure to let your client know as soon as possible. That way, they won’t be left in the dark and can make alternative arrangements if need be.

By following these simple tips, you can ensure that you’ll be keeping your house cleaning clients for years to come.


How to get cleaning clients fast?

There is no one magical way to get lots of cleaning clients quickly. The best marketing strategy is one that diversifies and is consistent. Don’t get discouraged and don’t give up.

Track how clients are finding you, this will tell you what marketing strategy will work best for your business. Once you know where most of your clients come from, focus and invest in that strategy.


Where can I advertise my cleaning business for free?

There are many ways to advertise your cleaning business for free. You can start by claiming you’re My Google Business account so that your business starts showing up in Google Searches for cleaning services in your area.

You can also create free social media accounts, using local keywords so that your accounts will show up in online searches. You can also post on online classified websites and social media platforms.

Email past clients and offer a 1 time special to come back and hire you (make sure the 1-time discount is only on 1 house cleaning service and not for recurring services. I did this regularly and it helped me fill in gaps in my schedule. When a client had to cancel a cleaning, I would send an email to my list saying the first person to get back to me can get their house cleaned that day for a discount.


What do customers want from a cleaning company?

When it comes to choosing a cleaning company, customers want one that is reliable and can provide consistent results.

They want to be able to trust the cleaning company to show up on time and get the job done without any drama. And of course, they want a cleaning company that will keep its promises.

A cleaning company that can provide all of these things is sure to be successful. When customers feel confident in the cleaning company they’ve chosen, they’ll be more likely to continue using its services. This is why it’s so important for cleaning companies to focus on providing quality service that customers can depend on.


How to advertise cleaning services on Facebook?

There are a few things to keep in mind when you’re advertising your cleaning company on Facebook. First, make sure your page is up-to-date and looks professional. This means having a profile picture, cover photo, and bio that accurately represent your business.

Run ads and take advantage of Facebook’s targeting options to ensure that your ads are being seen by your ideal clientele. You can target people based on location, age, gender, interests, and more.

Make sure your ads are creative and attention-grabbing. Use high-quality images and persuasive copy to stand out from the competition. By following these tips, you can get consistent leads for new cleaning clients from Facebook.

Here are some tips on how to get started:

  1. Start by creating a Facebook page for your cleaning company. Make sure to include lots of information about your services, rates, and operating hours.

2. Once you have your page set up, start promoting it to your friends and family. Encourage them to like and share your page so that more people will see it.

3. Pay attention to the times of day when your page gets the most traffic. This is likely when potential customers are searching for cleaning services. Make sure to post during these times so that you have a better chance of being seen.

4. Use relevant keywords in your posts so that people who are searching for cleaning services will be more likely to find your page.

5. Offer special deals and discounts on your cleaning services from time to time. This will help to attract new customers and keep existing ones coming back for more.


How to sell cleaning services?


The cleaning industry is a competitive one, but there are ways to make your cleaning company stand out from the rest.

  • Focus on quality. potential clients should be impressed with the level of cleanliness your company provides.
  • Make sure your prices are competitive. potential clients will be comparing cleaning companies, and you want to make sure yours is in the mix.
  • Focus on customer service. potential clients should feel like they are your top priority.

If you can provide a great cleaning experience from start to finish, you’re sure to win over new business.

The Best All-Purpose Cleaner for Cleaning Services

The best all-purpose cleaner for cleaning services. Imagine, you’re cleaning your clients’ house and you realize that you’re going to need a special cleaner for the fingerprints on the window.

Do you have any cleaners that are safe to use around your children and pets? Will they clean fingerprints, dirt, and grease?

Not all cleaners are created equal, and using the wrong one can damage surfaces or leave behind streaks and spots. If you are a professional cleaner, it is important to have the best all-purpose cleaner for your cleaning service. You need one that is versatile, tough, but also safe for you and your clients.

In this blog post, we will discuss the best all-purpose cleaners for cleaning services. We will also provide tips on how to use them safely and effectively!

What to look for when buying the best all-purpose cleaner for cleaning services.

When you are looking for a new cleaner, there are a few things you should keep in mind.

The option to buy in bulk

It is important to purchase your all-purpose cleaner in bulk. This will help you save money in the long run and ensure that you always have enough cleaner on hand.

When I purchase my all-purpose cleaner I would use a gallon jug to create my mix. I would create a heavy-duty all-purpose cleaner for deeper cleanings or in bathrooms where soap scum builds up quickly. Then I create a lighter all-purpose cleaner that I would use for almost all of my recurring clients.

These gallons would ride along in the back of the car. This way when I was done cleaning a client’s house, I could top off the spray bottles before cleaning the next house.

Consider how easy the cleaner is to use.

The best all-purpose cleaner for cleaning services will not require a lot of scrubbing. You don’t want to have to spend a lot of time scrubbing surfaces or worrying about damaging them. Look for a cleaner that is tough and can cut through grease and grim often found in kitchens and soap scum build-up in bathrooms.

There is a saying in the cleaning industry: Use a cleaner that will work for you, not one that you work for it.

Find a cleaner that is safe on most surfaces.

Every professional house cleaner knows that no two houses are the same. Cleaning houses, you will come across many different surfaces. Think about what kinds of surfaces the cleaner is safe for. Look for cleaners that are easy to use and safe on a variety of surfaces. The last thing you want is to end up with streaks or damage because you used the wrong cleaner on a sensitive surface.

Avoid cleaners with harsh chemicals that can be harmful to your health and the environment.

Instead, opt for cleaners that are made with natural ingredients and are safe for both you and the planet. You will be exposed to these cleaning chemicals all day, several days a week. Respect yourself, and use cleaners that will not harm your health.

Environmentally friendly cleaners use to get a bad reputation for not being effective. You would have to use more elbow grease just to get the tough jobs cleaned. That is not the case anymore. With the new technology, these cleaners are just as tough on grime and dirt but are safe for you to use.

Consider the scent of the cleaner.

Some people prefer cleaners with a light scent, while others prefer ones that are heavy-duty and have a strong smell. You will be cleaning lots of different homes with lots of different customers. It is best to stick with a light-scented cleaner that most people can tolerate.

You will come across clients who will want you to use harsh chemicals, such as bleach. You will have to decide if this is something you are willing to do. If you are not, be sure to state this in your Client Policies that all new clients receive. This way the expectation is clear and upfront from the beginning.

How to use all-purpose cleaners effectively.

Now that you know what to look for to get the best all-purpose cleaner for your cleaning service, let’s talk about how to use them effectively.

Always read the label before using any cleaner.

Reading the label will give you important information about how to use the product safely and effectively.

Never mix your all-purpose cleaner with other cleaners. Mixing cleaners can be dangerous and can lead to harmful chemicals being released into the air.

Unless you have a chemistry degree and know what is safe and not safe to mix, always follow this rule. You don’t want your client to come home to you passed out on the floor.

Make sure you are using the right amount of cleaner.

More does not mean better when it comes to using an all-purpose cleaner. Follow the instructions on the label to avoid damaging surfaces or leaving behind streaks.

Using too much cleaner can leave behind traces of the cleaner. The leftover residue tends to attract dust and leaves surfaces looking dirty. This is when streaks can happen and that sticky feeling that can happen a surface is cleaned.

Have you ever walked over a recently mopped floor and your shoes stuck to it? What caused that sticky feeling is the floor cleaner was not properly rinsed and therefore left behind residue. This is a common complaint for wood or laminate flooring, so I wrote a bog post on how to best clean these types of floors, you can read it here.

How about granite. Have you ever cleaned granite countertops only to have streaks left behind? This doesn’t exactly give that sparkling clean look you want to be selling.

Using too little all-purpose cleaner will cause you to work harder. When you don’t apply enough all-purpose cleaner to the surfaces you are cleaning, or if you dilute your concentrated cleaner with too much water you are going to have to work twice as hard to get surfaces cleaned. Even the best all-purpose cleaner will not be effective if it is not being used at the correct strength.

So, when you are purchasing the best all-purpose cleaner in bulk, make sure you are using the correct water to cleaner ratio. This will ensure you use just the right amount of cleaner and leave behind shiny surfaces with no streaks or sticky residue.

The best all-purpose cleaner for cleaning services.

With so many options out on the market, I have narrowed down my top 3 best all-purpose cleaner for cleaning services that check off all the boxes listed above. Any of these cleaners I would use in my cleaning business.

Because there are so many choices, I recommend trying each out first to see which all-purpose cleaner works best for you and your cleaning style.

Better Life All-Purpose Cleaner


Best all-purpose cleaner for cleaning services - Better Life

Buy on Amazon


This natural all-purpose cleaner is very powerful. It can clean things better than cleaners that make your eyes water. Your clients will enjoy the soft scent of sage and citrus in this cleaner as well as the friendly ingredients.

Not only is this all-purpose cleaner powerful but it’s versatile too! You can spray it, wipe it, and see how it cleans scuff marks on the wall, spilled juice on the floor, peanut butter on the counter, bacon grease on the stove, toothpaste on the vanity, or coffee spills on the couch.

Eco Blast


Best all-purpose cleaner for cleaning services - Eco Blast


Buy on Amazon  


Eco Blast is a powerful, non-toxic cleaner that can be used for heavy-duty cleaning or light general cleaning. It’s safe to use around the house and has a light natural smell.

You can use Eco Blast for homes (kitchens, bathrooms, kids toys, pet messes), power washing, brick/masonry, spot removing, carpet, granite/stone, kitchen countertops, marine and RV’s, ovens/grills, toilets, tub/tile, upholstery, and wood. It’s the perfect all-in-one cleaner!

Speed Cleaning’s Red Juice


Best all-purpose cleaner for cleaning services - Red Juice


Buy here


Red Juice is a powerful liquid cleaner that is biodegradable, odor-free, and safe for use around people. It is made from environmentally friendly ingredients such as seaweed and soybean extract. It is also non-toxic and unscented. Red Juice is a safe cleaner that you can use anywhere in the house. It will clean fingerprints, dirt, and grease. It is also safe to use on most surfaces in a house.

How to save money on the best all-purpose cleaner for your cleaning service.

Save money by buying in bulk

You don’t have to spend a lot of money to get a good all-purpose cleaner. One of the most expensive ways to buy an All-Purpose cleaner is by purchasing them from your local grocery or box store.

These stores sell single-use cleaners that can cost upwards of $5 a pop and often you can use half a bottle in a client’s home. If you are cleaning 10 homes a week, that is $25 a week. And you still have to buy other cleaning supplies on top of that.

You can purchase a 1 gallon concentrated all-purpose cleaner for $70 and get 80 16 oz spray bottles. If purchased separately that would be $400! And then think, where would all those empty spray bottles go after each use?

Purchase with subscription services

If you are purchasing from Amazon, there is an option to select Subscribe and Save. This is just another option to save additional money. Before you sign up for this though, try out the cleaner to make sure it is a good fit for you. Once you find your perfect all-purpose cleaner then choose this option to save additional $.

Tips and tricks for using all-purpose cleaners safely and efficiently

Dilute according to product instructions

Be sure to read all labels correctly. Over diluting your all-purpose cleaner will make it less effective, creating more worth for you. If you find your all-purpose cleaner is not working very well, try adding a little more concentration to see if that doesn’t help get the job done.

On the flip side, not adding enough water can lead to using too much cleaner. This can damage more sensitive surfaces, leave behind streaky and stick residue and cost you more money in cleaner.

Create a heavy-duty and light-duty solution.

The heavy-duty solution can be used on tough jobs such as stoves and ovens. In bathrooms where there are hard water stains and soap scum build-up.

The light solution is what you will use for most surfaces when cleaning your regularly recurring clients. When a home is cleaned regularly a lighter cleaner will be sufficient enough to get the job done.

Use a damp microfiber with warm water when cleaning

This helps to rinse the surface off and leave behind a clean finish. When cleaning surfaces that tend to show water marks, I will follow up with a dry microfiber cloth to remove any standing water and buff surfaces clean.

For lighter cleaning, most all-purpose cleaners do not have to get rinsed off. Using a damp cloth and rinsing it regularly should pick up the cleaner and not leave any behind.

But with deeper cleaning like in sinks, bathtubs, and showers you will more than likely be using more cleaner than for vanities and kitchen countertops. In this case, giving a good rinse will help to wash away all the buildup that you just scrubbed off.

Wear gloves to avoid skin irritation.

Even though you will be purchasing an all-purpose cleaner that is made up of safe chemicals, they still can cause some skin irritation. It is best to wear gloves to avoid contact with your skin. Plus anytime you are cleaning someone’s house, you should always wear gloves.


There you have it, the Best All-Purpose Cleaner for cleaning services. What to look for when buying them, how to use them effectively, and little tips and tricks.



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