Starting a cleaning business and wondering what is the best name for your cleaning business?
Use this guide to help garner some inspiration while also following some key best practices in naming a local cleaning business to optimize SEO, marketing, and name recognition in the future.
What makes a good business name
A good business name is recognizable, relatable, and memorable. You want customers to be able to see your name and immediately think of your cleaning service.
Your business will show up in local Google searches
Gone are the days of Yellow phone books. Now we look for services online.
A good business name will help you appear in more relevant searches. Local keywords can be helpful in achieving this, as they allow customers to quickly connect your business with its location. For example, a business called “Bay Area Maids” is likely to be more successful in San Francisco than one called “Cleaning House”.
Easy to pronounce and spell
Try to stay away from clever puns that not all will understand. This will help customers remember your name and recommend it to others.
It should reflect the type of business you have
For example, a home-based pet-sitting business called “Gone to the Dogs” would be appropriate, but a law firm called the same thing would not.
Make sure your name is relevant to what you’re selling. If you’re a bakery, for example, you might want to include the word “cake” or “bake” in your name. You will also want to consider your local city when choosing a name. For instance, if you’re opening a shop in San Francisco, you might want to include the word “Bay” in your name.
A good business name should be unique. It should avoid being confused with other businesses or products, and it should be easy to differentiate your business from others.
How to come up with a good business name
Brainstorm business names
Start brainstorming name variations for your cleaning service.
On a sheet of paper write the core keywords of Maid, Cleaning, Service, and Your City Name. Then below, write as many adjectives and adverbs that you can think of that describe your company and what makes your company stand out.
Next, mix and match by combining words together to brainstorm a good name. This will help you create a list of possible names for you to choose from. Remember something short and sweet is always best.
Verify your name is available in your state
After you have your business name, you will want to register it with your state. So before you settle on a business name you will have to verify that no one else is using the name in your state and that it is available for you to register.
Use this tool to check if your final contenders are available in your state. You will be able to enter your name and select your state to check if the name is available.
Verify the domain is available.
After you have come up with a handful of names you like, check that the domain name is available. Even though you may not create a website for your cleaning business your first week, you want to make sure it is available.
Use Google’s domain search feature here: https://domains.google/
Type in the business name that you have decided on and add .com. It will let you know if the domain is available and will even provide some tips.
As soon as you are able, you will want to secure the domain name by purchasing the domain. If you can’t get the .com version of your name, try other top-level domains like .net or .biz.
Run the names by your friends and family.
Once you have chosen a few names, and you know the domain is available, ask your family and friends for feedback. It is easy to have tunnel vision and what makes sense to you, won’t always make sense to others.
Ask your friends/family to provide honest feedback. When they first hear the name, what are their reactions? Are they able to get what service your business will offer, what your value proposition is, or where it’s located?
Scratch any names that don’t make sense to your friends or may not be clear. Can the business name be offensive to any group, if so, it’s best not to use it.
When friends/family hear the name, is it awkward or clunky? Your business name should come out easily and not be hard to say or remember.
Examples of how your business name can reflect your business goals
House cleaning and maid service are perennial favorites when it comes to naming local service businesses. And for good reason – these names clearly describe what the business does, and they’re easy to remember.
Don’t be afraid to get creative, (but simple) it will help to set your business apart from the competition. Here are a few ideas to get you started:
- “The Clean House”: This name communicates that your business is all about providing clean homes for your clients.
- “Maids on a Mission”: A play on words that highlights your commitment to providing excellent service.
- “The Housekeepers”: A simple, yet effective name, that tells potential customers exactly what you do.
- “Home Sweet Home Cleaning Co.”: A warm and inviting name that conveys the idea that your business will make their home sweet and clean.
- “Tidy House Cleaning Services”: A concise and straightforward name that describes exactly what you do.
Whichever name you choose, make sure it is reflective of the quality of service you provide. After all, the best local service businesses are those that deliver on their promises.
10 Examples of real House Cleaning Businesses with great names:
Use this list to draw inspiration for your business name.
- Dust Busters Cleaning Service
- Dream Clean Maid Services
- Two Men and a Vacuum
- Maid to Shine Cleaning
- Seattle Green Cleaning Fairy
- Maids in a Minute
- Maid in Michigan
- Manatee Ladies Cleaning
- Cary Clean Team
- Sparkly House Cleaning
There are plenty of great local House Cleaning service businesses with catchy names and excellent services – you just have to find the one that’s right for you!
Tips for choosing the right business name for your company
Keep these tips in mind when choosing your business name
- Brainstorm a list of words that describe your business, product, or service.
- Select words that are positive and have a good connotation.
- Don’t choose a name that can be offensive to any population.
- Run a Google search on your list of words to see if any businesses are already using them.
- Check to see if the domain name for your chosen words is available.
- Make sure the name you choose is easy to pronounce and spell.
- Consider how the name will look on letterhead, business cards, and a website.
- Choose a name that can be used as a trademark.
Above all, make sure you are happy with the name you choose. It’s going to be the face of your business, so you want to make sure you are comfortable with it.
A great business name is one step in the right direction of starting your own House Cleaning company. If you put in the time to make sure it’s a good name, you’ll reap the benefits for years to come. If you need more inspiration, be sure to check out our list of 75+ cleaning service names for more ideas.
Have your name ready? The next step is to make it official and register your business name with your State using this tool.
What name did you come up with for your Cleaning Service? Hit the comment to let me know below!