When you want to purchase a new gadget, where do you go to start your search? I bet you go to the internet, am I right?
Your first search may be, what is the best ….. ? Or maybe you search how much does ….. cost? Then once you get a little more information you may search the terms, where to buy ….. ?
Guess what, this process is no different to how potential clients are searching for someone to clean their houses. If you do not have a website or not marketing online for your cleaning business, you are leaving high quality leads on the table.
Please note, this article may include affiliate links. You can read the full disclosure at the bottom of the page.
Benefits for having a website for your cleaning business
Website’s provide High Quality Leads who are looking to buy
Online shoppers are high quality leads. If they are searching the terms Cleaning Services near me then that means they are in the market to purchase house cleaning services.
These leads will be way easier to convert to sales than if you tried to sell to 25 people who were not in the market to buy cleaning services.
I did some key word research and found that 15,000 people search the words Cleaning Services near me a month. That does not include searches for Cleaning services <town name>
Book clients when you’re sleeping or cleaning houses
If built right, your website will sell your cleaning services without you being present. Build a clean, organized site with calls to action and you will be able to get leads calling you.
You’ll be able to sell your cleaning services when you are taking care of other tasks in your business. If your still cleaning houses, you don’t have time to make cold calls or network. You’re website will help you put your business in front of ready to buy clients.
Having a website is a great tool for you to drive potential clients to learn more about your services. Your website works to book more clients while you are working on other aspects of your business.
Use it as a tool to send potential leads to learn more about your business. If your shopping in the grocery store and start a conversation with someone who maybe interested in your services. Tell them to visit your website for more information.
Your website will be a one stop shop where you can send potential clients to see what you offer, what kind of clean they can expect each visit, learn about you and your team, what pricing to expect, and even book an appointment if.
What to Include on you Cleaning Business Website
When first starting out, you may not have a large budget for custom webpages. Your long-term goal should be to incorporate online booking, your short-term goal is to create a page where local customers can find your business, get to know you and the services you offer.
Call to Actions
Most importantly your cleaning business website needs a call to action. Add your phone number in bold lettering and bright colors. Add a Request a quote form button.
You can add a free webform using google forms for your request form.
This is where you can create a connection with your potential clients. Be real and tell your story. What are you passionate about? What will your customer get if they choose you?
Think about when you shop for services online. Do you visit the About Me page to get to know the people behind the business? You’re looking for some sort of connection.
Include a photo of yourself. If you have employees, add them here as well. It provides an opportunity for potential clients to make a connection with you as a person and not just a webpage.
Listing of Services
This area of your webpage is really important. This is where potential customers learn about the services you offer and if your business is what they need. Include a copy of your cleaning check list.
Don’t have a cleaning checklist? Stop here and create one NOW (this is so important to keep consistency and maintain efficiency).
Ok, now that you have a complete cleaning checklist, post it to your website. Use bullet points for easy to read. Stay away from long paragraphs when listing your services. Users are more interested in what will be cleaned for each service
Add cleaning checklists for each of the cleaning services you may offer.
Maintenance cleaning services (where you visit the home weekly, bi-weekly, or monthly on a recurring schedule).
Here are some samples of cleaning services checklist on other Websites.
There is some debate of whether or not you should include your prices. My recommendation is to include a range of prices. Your house cleaning prices will be different depending on the size of the home, how frequent you clean and whether or not you are doing a deep clean or just a maintenance clean.
When I had my cleaning business I provided a range here for the different services we offered. Here is a sample of what I included.
Maintenance Cleaning services
Weekly Cleanings – Starting at $75
Bi-weekly Cleanings – Starting at $85
Monthly Cleanings – Starting at $105
Deep Cleanings – Starting at $150
Move out cleaning services – Starting at $200
Each of the services listed should have a link to a page that tells them what is included. You want to make your website as user friendly and easy to find information.
On your Contact page, include a few options on how to get in contact with you.
At minimum include a phone number and your Email address. You can even create an easy webform for someone to fill out with their information to request more information.
If you have Instagram, Facebook or some other social media account you can include it here as well.
The easier you make it for a potential client to get a hold of you the more likely they will book with you and not some other business.
I love this contact page. It has 4 options for people to get ahold of them and includes links to their social media platform, which is great for engagement.
If you’re not ready to add a book now button on your website that is ok. The programs that run booking applications on webpages cost money and have to be maintained. When you are new and starting out it is ok if you do not add one.
Instead you can create a Request a Quote or Booking page using a webform. Some website templates will offer an easy webform that you can create write on your website.
I like to use Google Forms (it’s Free). They are easy to create write in your google account and link onto your website. You can set up notifications so that you get emailed when someone submits a response.
It is easy to build a web form on your website that will collect pertinent information from a potential client so that you can contact them to either provide a quote or call them back.
Here are some sample webforms.
What to do with your website once it is published:
Once you have your website up and functioning it is important that you add it to ALL of your marketing materials as well.
Here is a checklist of where to add your cleaning business website:
Types of cleaning services entrepreneurs can easily start with little money. Check out this list of different types of cleaning services you can offer. Choose the right types of cleaning services for your newest business venture.
In this article:
Foreclosure Cleaning Services
Post Construction Cleaning Services
Move-Out Cleaning Services
Residential House Cleaning Services
Vacation Rental Cleaning Services
Different Types of Cleaning Services to offer:
Please note, this article may include affiliate links. You can read the full disclosure at the bottom of the page.
Starting a Foreclosure Cleaning Business
When deciding on the types of cleaning services to offer, keep in mind that foreclosure cleanings will be one of the most labor-intensive cleaning services you can offer. Many foreclosed homes have been abandoned and left in ruins.
What to expect when cleaning foreclosure cleanings
Cleaning foreclosures will not be a glamorous job by any means. A foreclosure is where homeowners defaulted on their mortgage and are forced to move out. When a homeowner is past due with their mortgage banks take legal proceedings to take back the home.
To give some perspective, when I was in College my grandmother bought and sold foreclosures. She hired me to help with the cleaning. We cleaned houses where families left all their belongings. When I say all belongings, I mean furniture, closets full of clothes, and even albums filled with family photos. We had to rent large dumpsters and haul all the belongings out of the home.
Some homes we cleaned had been broken into and trashed. There would be graffitied walls and items left behind were scattered everywhere. We would find broken bottles and at one home we even found a pile of human feces….YUCK! So as I said, these types of cleanings will not be glamorous and will require heavy duty cleaning.
These reasons are why you can charge hundreds/thousands of dollars to clean foreclosures.
Equipment/Supplies needed to clean foreclosures.
As you can imagine from the picture I created above, foreclosure cleanings require heavy duty supplies and equipment to help clean up the mess. Equipment you will want to get will include a heavy-duty shop vac to vacuum up debris, a heavy-duty steam cleaner to disinfect and clean walls and surfaces to remove built up grim, a truck or trailer to help haul away furniture and garbage.
As far as cleaning supplies, foreclosure cleanings will require a heavy duty degreaser, mildew remover, lime and rust remover. When cleaning with these cleaners, make sure to have good ventilation and wear a mask to lessen the amount you will inhale.
How much you can make cleaning foreclosure
You can charge $100s or $1,000’s to clean a foreclosed home. the amount you charge will depend on how dirty a home is, how much you will need to haul away and the size of the home.
It can take a week or longer to clean a foreclosure. When first starting out, it is best to estimate the number of hours it will take to clean and charge an hourly rate. Then add a disclaimer, letting the owner know that your price is an estimate and can vary.
Before pricing a foreclosure clean, make sure to do a thorough walk-a-round to avoid many surprises. Take note of any equipment rentals you may need and add the cost of the equipment rental to the cleaning service price. For example, if you have to rent a large dumpster bin to haul junk add the cost of the dumpster to the cost of the cleaning service.
How to market foreclosure cleaning services
With foreclosure cleanings, you will not be marketing to homeowners. Instead, you will want to market to banks and realtors. Look for local realtors who specialize in foreclosures and begin building relationships with them. Contact banks and speak with their foreclosure departments, find the person in charge of cleaning contracts and start building a relationship.
It is also helpful to attend local networking events with your chamber of commerce. Realtors and banking professionals almost always attend these types of events to network with local businesses. Find your local professional realtor associations and attend their networking events. You can even develop a training presentation on property cleaning restoration.
Starting a Post Construction Cleaning Service
With Post Construction cleaning you will be cleaning homes just after they have been built or renovated. You will be cleaning up after construction crews have left.
If you specialize in construction cleaning, you can offer to clean both the inside and the outside of the home. Many contractors also will hire cleaners to come clean the home in 2 phases.
The first clean would be after all the carpentry is completed and just before finishes like the flooring go in. The second clean would be the final detail clean, just before the homeowner moves in.
What to expect when cleaning post construction homes
Cleaning post construction homes requires hard work and detailed work. If you choose this type of cleaning service to offer, you will be cleaning up construction debris. This may require hauling the debris off the site as well.
To give you an idea of the cleaning think about when you last hung a picture. When you put the hole in the wall, you probably noticed the dry wall dust just from drilling that one hole. Well, after a construction crew leaves, the home is covered in that drywall dust and it will be your job to clean it up.
Your job will be to remove the saw dust, paint or glue from all surfaces including walls, doors, baseboards, appliances, cabinetry, windows and windowsills, light fixtures and of course the flooring. Things like excess grout may need to be removed from tiles, paint splatters may need to be removed from cabinetry, glue may need to be removed from laying wood floors, and factory stickers may need to be removed from newly installed windows.
Equipment/Supplies needed to clean foreclosures
Post construction cleaning will require equipment to help you to haul debris away and clean up the construction residue. A good quality shop vac that can pick up the construction dust with a good filter will be needed. Make sure the shop vac has attachments so you can vacuum inside cabinet drawers, window sills and other hard to reach areas.
Bring cleaning supplies that can remove left over glue, grout, or other finishing residue without ruining the surfaces. Make sure you know what surfaces the cleaning supplies are safe to use on. When I first started, I had cleaned cabinets with a cleaner that scratched the cabinetry. Some of the doors had to be replaced, it was not a fun situation to be in.
Having a truck and trailer will be useful if you have to haul large debris from the construction site. Bring a tall ladder to reach light fixtures or tall windows.
How much you can make cleaning new home/post construction cleaning
As you can see, cleaning a post construction home can involve several man hours due to the tedious tasks of cleaning construction dust and chemicals left behind by construction crews. It can take more than 1 day to clean depending on the size of the home and would require more than 1 cleaner. Because of this, you will be able to charge more for these types of cleanings.
According to home advisor, the national average for these types of cleaning services is $445.00. Your price will of course vary on the size of the home and the scope of work that will be expected. You can also add additional tasks such as exterior cleaning of windows, yard waste, or pressure washing.
How to market new home/construction cleaning services
For new home/construction cleaning services you will want to market to construction firms, general contractors, handy man services and other construction related businesses. These businesses will contract you out to clean homes that they have built or renovated. The homeowners rarely hire the cleaning service for these types of cleans.
To market to construction related businesses make calls or stop by offices to meet either the contractor or whoever oversees hiring subcontractors. The idea is to build a solid relationship so that you can service all their projects that they finish.
It is also very beneficial to visit local chamber events to network and make connections with local contractors. It may be easier to start with smaller firms if you do not have the crew to service multiple projects a week. As your reputation builds you can land larger clients and hire more employees.
Starting a Move-In/Move-Out Cleaning Service
Move-In/Move-Out will be less manual labor than foreclosure cleanings and construction cleaning businesses. Homeowners generally leave the home voluntarily whether they are selling the home or if they are ending a lease/renting agreement.
In each case, there is incentive to leave the home in good condition. But these types of cleanings do take longer to clean than a regular cleaning service where you come in ever 2 weeks to clean.
The homes will be empty or should be when go in to clean a move-in/move-out clean. They will take longer to clean than a recurring house cleaning service would take. You’ll be expected to clean out cabinets/drawers, remove smudges off walls, doorways and trim, dust and clean high to reach areas such as vents, ceilings, and ceiling fans. Expect to clean windowsills and window tracks.
Equipment/Supplies needed to clean Move-In/Move-Out Cleanings
Move-In/Move-Out Cleanings require some heavier tools. For your cleaning supplies make sure you have a heavy-duty all-purpose cleaner, mildew remover and rust stain remover.
For tools and equipment, you’ll need razor blade (a professional tip: this is a great way to remove years of built-up soap scum). Shop vac with hose attachments. This will come in handy when needing to vacuum out cabinets and heavy-duty debris that you don’t want to ruin a residential vacuum with.
A quality high powered steam cleaner that can help clean surfaces and flooring quickly and efficiently. If you get one that has some pressure behind it, you can blast out grim in crevice’s like faucets, drains and toilet seats. A carpet cleaner is not necessary but would be a great upsell if you have a machine to clean carpets with.
How much you can make cleaning move-in/move-out cleaning services.
According to home advisor a move out clean can start at $110 for a small apartment up to $650 for a larger 3,500 square foot home. The larger the home, the longer the cleaning service will cost. You can also to upsells such as carpet cleaning, baseboard painting, small handy man works such as filling in holes in the wall, replacing doorknobs, fixing cabinet doors, etc.
How to market Move-In/Move-Out Cleaning
For Move-In/Move-Out Cleanings you will want to market to Realtors, property management firms and apartment complexes. These businesses will be the ones handling most move-in’s and out transactions. For apartment complex’s do research on their unit sizes. Start by sending in a letter introducing your business and quoting a price per unit.
Property management firms manage rentals of single-family homes, reach out to them to service their rental properties. Relators are either buying or selling homes. Visit local chamber events to network and make connections with local relators to service their home listings.
Starting a Residential House Cleaning Service
Recurring house cleaning services will be the easiest homes to clean. For the most part there won’t be many surprise’s, or heavy-duty cleaning. You will clean the home either on a weekly, bi-weekly, or monthly basis. Therefore, the cleaning will be regular and will not require a lot of heavy-duty cleaning supplies and labor.
This type of house cleaning business is the easier to build a consistent income. When a customer signs up for weekly cleaning at $90/week, you can count on that income each week. That one client will make you $4,680/ year. With each new client that you bring on, your business will continue to grow.
Instead of building relationships with other businesses, you will build relationships with each of the homeowners. Provide a quality, trustworthy and friendly service and you will be able to exponentially grow your business with each new client.
Equipment/Supplies needed to clean recurring house cleaning services.
The great thing about only cleaning recurring house cleanings is you will not need to invest in expensive equipment since you will not be cleaning heavy duty jobs. Therefore, a residential vacuum and a steam mop is all you will need in the way of equipment. For cleaning supplies a good all-purpose cleaner and microfiber towels will go a long way for these types of cleans.
How much you can make cleaning recurring house cleaning services.
Each cleaning service will bring in anywhere from You will make less money with each cleaning service. $65 – $200 a cleaning service. The less frequent you clean, the more you will charge and the larger the home the more you will charge.
To scale this type of business, it is best to develop a cleaning checklist that you will perform at each visit. This will make it easier to set your cleaning prices. Any services outside of that checklist you would charge more for. This way too, you can charge a flat fee based on the size of the home and charge the same rate each cleaning service.
How to market for residential house cleaning services
To market your recurring house cleaning business, you will target homeowners. Networking events that are more focused on homeowners and working professionals will be your target. Local online marketing will be beneficial. Creating a website and linking to local review sites will be great exposure to market to homeowners looking for recurring house cleaning.
You can also target and network with large employers. Reaching out to HR departments to create a relationship and possibly offering free cleaning service to the employee of the year.
Starting a Vacation Rental Cleaning Service
Vacation rental types of cleaning services are more common in high tourism areas. Where I live on the coast of Florida, most of the homes lining the beaches are vacation rentals. So, cleaning businesses can focus solely on cleaning vacation rentals.
Vacation rentals generally have to be cleaned in a very tight timeframe. If you think of a hotel, they have check out at 10 am and by 3 pm the new renters are checking in. Therefore, with these types of cleaning services, you have to clean all areas of the home, plus change out linens and make beds. In addition to cleaning, you may be asked to stock supplies such as soap and paper products.
To save time, some cleaning services will bring clean linens with them and bring back the used linens and wash them after the cleaning. This way they are not doing laundry on top of cleaning.
For the most part these types of cleaning services are predictable and don’t require heavy duty cleaning. Most renters want to get their deposit back so, the home is generally left in a clean manner. There may be the occasional mess, we once cleaned after a 4th of July weekend. There were bottles left everywhere and smudges on walls and surfaces. We had to do a thorough deep clean, and there was so much trash we had to haul bags and bags away.
Equipment/Supplies needed to clean recurring house cleaning services
With vacation rental cleanings you will not normally have to use heavy duty cleaning materials. Most supplies used for recurring house cleaning will suffice for vacation rental cleanings. If you clean in an area where most floorings are tile, it would be a good idea to invest in a good steam cleaning mop. Not like the upright steam cleaners, but those that use steam vapor. These types of steamers cut your mopping time drastically.
A larger industrial broom is also helpful if you have to keep outside patios or garages swept.
How much you can make cleaning vacation rental cleaning services
Vacation rentals do take longer to clean than a recurring residential house cleaning does. Not because the cleaning is harder, but because of the time to replace the linens and restock supplies.
Because of this, the cleaning services will cost slightly more than what can be charged for recurring house cleaning service. Vacation rental cleaning fees can range from $75 – $200 per clean. This depends on the size of the home and the scope of the cleaning. If you are expected to stock paper products and soups, you will add the cost of the restock in your cleaning price. It is normal to charge a flat fee for this. For example, $10 to restock toilet paper, $5 to restock soap.
How to market for residential house cleaning services
To market your vacation rental cleaning business, you will target realtors who specialize in managing vacation rentals. Like move-in/move-out cleanings, you will be working more with realtors than with homeowners.
To find individual rental owners, such as those listed on AirBnB you can list your business on listing site such as TurnOverBnB.
To recap, here are different types of cleaning services you can offer when starting a cleaning business:
Post Construction Cleaning
Residential House Cleaning
Vacation Rental Cleaning
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Sign up for our FREE resource library filled with forms to help you with pricing, sample client forms, house cleaning business checklists, expense and income tracking forms, and more.
I get this question a lot; How do I get my 1st Cleaning Clients??? While there are several ways, I wanted to share how you can build your cleaning business with GROUPON! This is the exact steps I took within the first few months of starting my Business. I was able to build my business by increasing my regularly scheduled clients quickly.
UPDATE: Recently LivingSocial and GROUPON have merged, so I the remainder of the post I will refer to GROUPON.
Before I go into this post I wanted to provide a Disclaimer:
Since I am upfront with my reviews, I do want to point out that you will NOT PROFIT from a coupon campaign. You are selling services below cost, plus GROUPON will get a percentage of the sale which usually starts at 50% (though this can be negotiated).
Yes, not all users will redeem their coupon, but even not servicing all your coupon purchasers you will not make profit off of the cleanings you perform for your GROUPON and LivingSocial customers.
Who should use GROUPON:
I recommend using GROUPON or LivingSocial to:
Newly established Cleaning Companies
Established Cleaning Companies during slow periods
Provide ZERO cost marketing. There are no upfront costs to you. Utilizing these sites is 100% free. You only pay a percentage of each sale. That means GROUPON does not make any money unless your service sells.
Put your Cleaning Service in front of users in your local community who are interested in Cleaning Services. Thousands of users use GROUPON daily and search and buy local services. Listing on these sites will put you in front of people living in your community who are interested in YOUR Services.
Perfect your cleaning system. You will gain practice cleaning several different types of homes. This will benefit your service by ensuring you develop a cleaning system that is efficient in all different levels of cleanliness and surfaces.
With proper planning and execution, you will build your Cleaning Business with GROUPON!
How much can you make selling cleaning services on GROUPON?
Remember you will not be making a profit off your GROUPON sales. The goal is to build your cleaning business with GROUPON.
What you make off your campaign will vary based on the cost of your coupon, how many you sell and GROUPON’s fee’s. Here is an analysis of the campaign I ran:
Coupon sold: 3 hour cleaning discounted to $59. # of coupons sold: 113.
$6,667 in total sales. 50% of the sales went to LivingSocial and that left me with just over $3,000.
About 80% of those that purchased the coupon actually redeemed their coupon, so we were able to service about 85 BRAND NEW clients. 8 of those clients became weekly or bi-weekly clients. Just in 1 years’ time I made $20,000 off those new clients I gained from my LivingSocial campaign.
To me this was a win!
Disclosure: Some of the links below are Affiliate Links. What that means is I may earn a small commission if you click on one. This comes at no additional cost to you as the buyer. All of these products are products that I used exclusively in my Cleaning Business. I only recommend products or services which I have used, tested and highly respect. When you order through my link it helps to provide you free content. I greatly appreciate your support!
How to build your Cleaning Business with GROUPON
Running a Successful GROUPON campaign
Now that you have decided that a GROUPON campaign is right for building your Cleaning Business, lets get into how to be successful in your first campaign. Remember your goal is to increase your customer base, it is not to profit off of the GROUPON sales.
Have a Plan in place. Without a plan it will be VERY difficult to build your cleaning business with GROUPON.
When running your campaign expect to get a majority of your calls in the first 2 weeks of running the campaign. You will be performing the majority of the cleaning services within the first 4 weeks your campaign runs.
This mean you will be cleaning a lot of homes in a shorter among of time. This takes adequate man power and supplies and equipment. Taking the time to make sure you have the time and resources to complete these cleanings will be crucial to your success.
Not planning your time and resources can lead to failure. You will not want to disrupt your current cleaning clients by servicing your GROUPON clients. Make sure you are not moving around your current cleaning clients so that you can make room for your GROUPON clients. Ensure you have enough cleaning supplies and proper equipment.
I remember cleaning for one of our Coupon clients and they were so impressed with the high level of professionalism and cleaning quality. She said she had bought a GROUPON from another cleaning company and they brought a broom in place of a vacuum! Needless to say the cleaning was not quality. DON’T be like that Cleaning Company.
When you run your campaign you will be working with an account representative who will help you build your campaign. When defining your service, be sure to be specific with what is and what is not included in the cleaning services. This will improve communication and expectations.
The flip side to this is, if you have listed a service task that you complete it at every cleaning, make sure your are doing it with every cleaning. If not, you will quickly build distrust with the client and completely ruin your chances for gaining a repeat client.
Answer your phone
When you are first starting out it can be difficult to always be available to answer your phone. This is especially true when you are cleaning homes yourself.
Answering the phone will be the first impression to the new client. Your business will not look professional if a client has to call several times to book their cleaning.
What I did during my LivingSocial launch is coaxed my sister into answering my phone for me. She had just had a baby and was a stay at home mom. So we traded services. I set her up with my calendar and trained her in how to book a client.
This worked out really well and I had received great feedback.
If you do not have a friend or family member to help you answer phones, there are answering services available. There are variations in how these services charge. I personally have never used one, so I can not review the different services out there, but have heard of other cleaning businesses having great success with them. Here is an in depth review article you can reference. Best answering services of 2019.
Provide a high quality service
Don’t fall prey to treating coupon customers differently than regular, full paying customers. You will have 1 shot to make a first impression, don’t blow it. This will only push these new customers away and tarnish your business name.
When cleaning for a coupon customer, you will need to pull out the red carpet and wow with your quality service. Give them a glimpse of what it would be like if they hired your cleaning service on a regular basis.
By providing exemptional and quality service, you will increase your chance of gaining a repeat customer or receiving a referral, which is the goal of the campaign! These customers may not be ready to commit to full time cleaning services at the moment, but they are at least interested and may be ready at a later date.
Collect information about the home. Similar to quoting for cleaning services, collect details about the home so that you will know what to expect and what equipment will be needed to clean the home. Fill out a customer data sheet for them so that you have their information to clean the home AND to follow up with them after the clean.
Follow up after the Cleaning Service
Don’t let the day of the cleaning service be the only time that customer ever hears from you. The goal of the Coupon campaign is to increase your customer base. To do that you will need to follow up so that your business name stays fresh in their mind. This way when they need their home cleaned, they will think to call your business.
Developing a communication plan for your GROUPON campaign:
The night of the cleaning service, mail the customer a hand written thank you letter and information about your company. The packet should included a thank you letter, a quote and marketing material.
The thank you letter should say thank you for allowing you to service their house cleaning needs. At the bottom of the letter is where you could include a quote for cleaning their home weekly, every other week and monthly.
Marketing materials, such as a brochure, should describing your business mission and services. Include at least 5 business cards for the client to share with their friends and family. Providing this information helps to set the stage for a continued relationship.
The next day after the Cleaning Service, send an email asking how their experience was and to rate your cleaning service. Provide a link to any directory you may be listed on (YELP etc.). This will help you to build a rating in these sites and increase your referrals!
At the time of booking the cleaning service, you should have collected the clients email. And so you will want to add them to your email list. This way you can email them periodically with promotions and news about your Cleaning Business.
3 months after the cleaning service was completed, if you have not heard from the client since, sent an email with a 10% off of their next cleaning service coupon. This puts your business name back in front of the client.
Common Mistakes to Avoid
Interrupting a current clients schedule to clean for a New Client.
It takes hard work to score a recurring cleaning client. Don’t jeopardize your relationships and your reputation with your regularly scheduled clients to book your GROUPON cleans. This is why planning your resources in the beginning is so important.
Trying to up sell cleaning services to your GROUPON clients.
Don’t come off as a pushy sales person. Provide the cleaning the customer purchased at your high quality and follow up later. Remember the goal is not to make a profit on your GROUPON cleanings. It is to increase your client base. You will increase your client base if you provide an exceptional customer experience.
It may be tempting to cut corners with the cleaning service because of the little bit of money you have collected for it. Again, the goal is to not make a profit on these cleanings. Provide a quality service and you will increase your regular customer base.
How to Sign up for a GROUPON Campaign:
Once you have decided that a GROUPON campaign is best for your Cleaning Business you can create an account with GROUPON. When you first Get Started you will apply to become a Merchant. This may take a few weeks. It goes through GROUPONS approval process and they check to see if your campaign is a good fit for the site.
Here is a step by step process for Getting Started:
Visit GROUPON Merchant Center and click GET STARTED
Choose Local Deals
Type in your Business Name to get started.
Choose a business Type
Within 2 weeks you will receive a call from a Merchant representative.
Now you will wait to hear back from GROUPON. You will receive a phone call or an email. When the merchant representative calls, they will get information about your business, help you to build and schedule your first campaign. You will choose what services you want to offer and at what price point.
Don’t forget to Negotiate Your FEEs
I highly recommend you try and negotiate your fee’s. Generally, you will start with a 50% fee of all sales plus about 2.9% for credit card processing fees. All of this is negotiable.
This is something I wish I knew going into my LivingSocial campaign. I did not negotiate my rates. I have heard of small businesses negotiating down to 40% and removing the credit card fees and having GROUPON pay those. So if this is the route you go, try to negotiate!
RECAP: To build your Cleaning Business with GROUPON follow these steps …
Define what is included in your services
Answer your phone
Provide a high quality service
Follow up after the Cleaning Service to land more cleanings!
Well that is it. Tell me about your experience with running a GROUPON campaign. Were you able to build your business with GROUPON? I would love to hear!
Cleaning fees is a tough subject to bring up with your cleaning clients and is not always fun. Many maid service owners lack the confidence to clearly state cleaning fee’s without breaking down and offering their services at a much lower price than what they want. These discussions can be difficult to do, but are so VERY important for the success of your business!
When fee’s are clearly explained and combined with excellent customer service, it can lead to strong customer relationships. On the flip side, failure to clearly discuss fee’s can lead to mistrust with clients.
Why do many Cleaning Business Owners hate to discuss cleaning fees?
Cleaning Business owners often times, do not want to talk cleaning fees with their clients upfront for fear of pushing them away. There are lots of cheaper options out there, so many try to avoid it.
Don’t Loose your Value
But you know your value, so stick to it. You don’t want the client to start the conversation and end in a bidding war, or worse end up cleaning a home for less than your value. You have set your prices so that you know you will cover expenses and make a certain profit. Any fee’s less than that you will be loosing money.
Don’t Loose your clients trust
Hiring a cleaning business is personal. Home owners invite you into their home based on trust. Create a trusting relationship that will last for many years. Clients do not do business with companies they do not trust!
Set your Cleaning Business up for success by being upfront with your clients when discussing cleaning fee’s.
5 Steps to Discuss Cleaning Fees with your clients
There are a few steps you can take to start having the conversation with clients from day one. Discussing fee’s with clients can be easier if you follow along with these 5 steps.
1. Take the Lead on Discussing Fees
Take the lead on discussing service price. You should start talking about the fee’s before the client does. Don’t let the client or potential client ask the question. This can take the discussion in an awkward turn.
While it may be difficult to start the conversation on fee’s, it demonstrates leadership and starts to build the trust between yourself and the client.
What you don’t want to happen is to have the clients start the discussion. They will most always come lower than your asking price. But then when you tell the This can lead to the client negotiating and setting their own cleaning fee’s.
2. Always be upfront and consistent on what your price includes
Continuing on the lead with your price discussion, you want to be very clear on what services are included in your cleaning service. Clearly define what is and what is not included in that service.
Always have a Cleaning Service Checklist to provide to the customer. This way they have a list of what is included in their regular service you are quoting them on.
If you offer any extra services make sure to leave a price list of those services. This way when the client asks you to clean the oven during a clean, you can refer back to the price list on the extra charge. What you don’t want to do is let clients assume there is no extra charge. This creates a sticky situation, one which does not end very well.
3. Discuss the value of the service
You know your value, now communicate with the client. What value do you bring to the table?
Is it the time your client will save by not having to clean their home? Is it the awesome reliable customer service your client will receive? Or is there a special product you use that others Cleaning Company’s do not?
Whatever it is, make sure you communicate it when talking about price.
In my Cleaning Business no one in the area could mop floors like us. We used a heavy duty steam cleaner that cleaned tile floors quickly and very effectively. Our clients never had sticky floors (you know that feeling when you walk over a recently mopped floors and your shoes stick to the floors!) and never had any cleaning residue left over.
It was a true value proposition that other companies could not offer and we made sure our clients and potential clients knew it.
4. Ensure your client understands your fee schedule
After you have clearly explained your fee structure, ask the client or check with them to make sure they understand. Provide print outs or hard copies of what your additional fees are.
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You should be leaving each new client with a new client welcome kit. These kits should include information about policies, cleaning checklists, and pricing for additional tasks. This will provided needed information to your clients so they know want to expect with future services.
If you are providing a quote to a potential new client, always provide a cleaning checklist so the client knows what exactly it is your company cleans when they visit a home. Make a clear list of what is included and what is extra.
5. Put it to Pen
When you quote a client a price, always document it. This will avoid any miss communication. You can document it in an electronic format or on paper. Provide a copy to the client for their records. In the future when the client asks for extra tasks, you can always refer back to what was quoted originally.
After providing a quote to a client, follow up with a letter thanking them for the opportunity of provide them a price for cleaning their home. Include how much it will cost to clean their home on a weekly, biweekly, and monthly basis.
If the client does not sign up for a while after the initial quote, you have a copy of what was originally quoted. This way if they do call you in the future, you will have it ready. It is ok to put a time limit of how long a quote is good for. It is safe to use a 90 day rule.
When your quoting a customer for pricing following these steps will increase trust. Consumers buy from those they trust. If you can develop trusting relationships, you can quickly build your customer base!
The last thing you need to know about discussing cleaning fees with clients
The take away with discussing cleaning fees with clients is to
Always be upfront
Have consistent pricing
If you stick to these rules you will be successful in taking to clients about pricing. You will dodge the haggling some clients like to get into.
As always this is your business, don’t let clients set the prices. And always maintain trust and credibility with having a consistent price structure that all clients will come to expect and understand.
What are your biggest struggles with talking cleaning fees with clients? Leave a message so we all can share in our experiences ?.
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How exciting, you just booked a new cleaning client! So how do you welcome your new client? With a New Client Welcome Kit that is. Now is the time to start setting the stage for the client experience with a new client welcome kit for a positive relationship!
Don’t leave your new client hanging until you show up for their first cleaning. Impress them with a welcome kit that provides information that includes
A Welcome Letter
Client Data Form. So they can tell you more about them.
Cleaning Checklist. What they can expect from you.
Customer Polices. What you expect from them.
Promotional materials. So they can tell their friends about you.
Having a welcome will create a positive first impression with your new cleaning client. In the new client welcome kit, you will set expectations and let the client know what to expect in your relationship and the cleaning service you provide.
Need Help with Quotes and Pricing? Read my super helpful articles to help you through it!
I have put together a list of what you should include in your new client welcome kit.
What to Include in Your New Client Welcome Kit:
1. A Welcome Letter
A Welcome letter introduces you and your business. It also lets your new client know how excited you are that they have hired you to clean their home. Make sure your welcome letter is warm and inviting.
In your letter, introduce your self and your business to your new client. Next, tell them how you will provide excellent customer service. Then, end the letter with what they can find in the new client welcome kit. If there is any paperwork that needs to be returned to you in your new packet, tell the client when and how to send it back to you.
2. Client Data Form
The purpose of the client data form is to collect the pertinent information for you to provide the best cleaning service for your client.
What to include on your Client Data Form:
Information about the client
Start the form with a section where the client can provide contact information. Contact information includes house phone, cell phones and email. This way you will have multiple ways to get a hold of the client when needed. Include an area for the client to tell you how they want to be contacted in the event the cleaning needs to be rescheduled or in the case of emergency.
Next, include a section where you collect basic information about the house. Ask questions such as how many bedrooms are in the home, how many bathrooms, and what kind of flooring is through out the home. Having information about the house will give you a better idea of what cleaning supplies you will need to bring into the home.
The next section of the form should include any important information about the clean, that is specific to their house. For example: How does the client want you to enter the home? Does the client have any no touch items in the house? Any pets, what are their names, and where will they be?
Include a question on where central garbage can is located. You will be collecting trash in the house and will need to know where to put it. Is it in the garage or on the side of the house?
Ask the client what to do if a door is closed in the home. Sometimes this indicates a do not enter. Ask if it is ok for the cleaners to enter bedrooms or bathrooms with closed doors and clean. Sometime clients will have out of town guests you are not expecting. If a door is shut for privacy you will need to know what is expected.
3. Customer Policies
The purpose of the Customer Policy document is to set boundaries for the homeowner/client. This document should eliminate surprises or questions in the future. For example, if a hurricane comes through your area, your client should know a head of time what to expect from you and your cleaners.
Having the Customer Policy document will help to create a long and happy relationship between you and the customer.
Items to include in your customer polices.
Cancellation polices, how to cancel an appointment and any fee’s that may be charged.
Lock out policies. What will happen if cleaners are not able to get into a home, and how you will treat that. Will there be a fee charged after so many lock outs, etc?
Damage and Breakage policies. Accidents happen, your new client knows that, tell them how situations like these will be addressed. My customer policy also had the following ‘We request that all valuable, irreplaceable, collectible, or heirloom items (whether monetarily or sentimentally valued) be stored and/or not cleaned by our team’. Tell them how long they have to report any incidents.
Inclement weather policies. Depending on where you live, you may experience inclement weather from time to time. In Florida our inclement weather included Hurricanes and Tropical Storms. Those of you living up north, have to worry about snow and ice. Provide information on what will happen if your cleaners can not drive to services a home. Let the client know how you will contact them to reschedule.
Hours and Holidays. Include here, hours of operations. When can a client call you and get an answer. Do you have an after-hours number? Does your company observe any holidays and what are those holidays?
Include a comprehensive list of what is included with each cleaning, on the cleaning checklist. This will let the client know what they can expect with each of their cleaning visits. Questions may arise or clients may want to add an additional item to their cleaning service, you can refer to this document to justify any responses or price increases.
An important note to make, if you include a cleaning check list, make sure you and your cleaners are following it to a T. When you say you are going to clean the top of the refrigerator, you better clean the top of the refrigerator.
Clients will look for these items and will notice when they are not done. When you don’t follow your check list, it will create distrust with the client. The client will be less likely to continue with service and will certainly not tell their family and friends about your business.
The cleaning checklist will also help protect you from those clients who like to leave notes asking for you to clean out the refrigerator. And you know they are out there! When a requested item is not included in your regular service, you will want to be compensated for it. The moment this situation comes up refer to this document to justify the additional charge.
5. Promotional Materials
The purpose of including promotional materials is to let your clients share your business with their friends and family.
Items to include in your welcome kit include business cards, pamphlets, fliers or other promotional items. Business cards serve two purposes 1st: so clients have your contact information and 2nd: so that the client can pass it along to their friends, family and neighbors! Referrals do not cost you any money and the have the highest conversion rate to booking!
Once your new client sees how awesome you and your business are, you will want them to pass your information on to everyone they know! Make it easy for your client to tell people about your business. Provide 5 business cards and a handful of any pamphlets or fliers your business has.
Next provide a description of your referral program: Providing promotional materials will not be very helpful if you do not entice the client to promote your business name. Come up with a great referral program your client can not resist.
You can provide a free cleaning after 3 a referred client has completed 3 scheduled cleanings. You can offer discounts to neighbors if they schedule on the same day and rotation. We provided a 10% discount to both neighbors if they scheduled on the same rotational day. We saved LOTS of money in drive time by cleaning two houses on the same street.
When to Use your New Client Welcome Kit?
The new client welcome kit should be sent out the minute after you have booked your new client. You can send it in email or you can send it via snail mail, or hand it to them if you are face to face. Either way it is important to get this package out to your new client ASAP.
I HIGHLY recommend sending the new client welcome kit in two forms. One in paper form and second in electronic form, such as email. This way if the client looses one he/she has a backup copy and can save or store it whichever way works best for them.
Presenting Your New Client Welcome Kit
This is an important step, how you present your new client welcome kit will further speak about your brand. We are in the business of cleaning houses. Therefore, any material you give a client should be neat and tidy. Don’t just hand your new client a stack of papers. Care should go into putting it together.
Sign up for my FREE Resource Library and get access to samples of the Welcome Letter, Client Data Form and Client Procedures I used in my company
All our new client welcome kit’s were hand delivered or mailed in a green pocket folder, the kind the kids use for school. The green matched our brands colors, and the pockets provided for better organization. We attached our business card to the front of the folder to identify where the folder came from.
Each document was placed in each side of the pockets. The welcome letter and documents they needed to fill out were in one side of the folder and promotional items on the other.
ALL cleaning businesses should get their business listed on Google. Why you ask???
Why every cleaning business should have their business listed on Google.
It is free! WHAT!!!! Yes, 100% free advertising for your cleaning business. Businesses use to have to pay to be listed in the yellow pages, now you can list for FREE on Google!
It is LOCAL advertising, meaning your business will popup only to those looking for service in the area’s you serve.
It makes your business look PROFESSIONAL. Every business has to be verified as legit before Google will place them on the map.
Google is one of the largest search engines on the web. Most consumers now a days search for local services on the internet. No one has a yellow phone book laying around anymore.
It puts your business on the web. If you don’t have a website yet, potential customers can still find you online. If you DO have a website, it is just one more place you can link your site to which helps improve our SEO ranking!
Click on the Green Button in the top right hand corner that says START NOW
3. What Is The Name Of Your Business
This page is where you enter in your business name. This is the name that will be listed on Google and what potential customers will see.
Click the BLUE box labeled NEXT
4. Where Are You Located
This is where you list where your place of Business is located. This is your legal address. Even if you are operating out of your personal residence put the address there. This is the address Google verifies to ensure you are a real company.
You can opt to hide the address if you do not have a Commercial Store front for customers to visit. If you are operating out of your home, I recommend checking the HIDE MY ADDRESS (IT’S NOT A STORE) option. This will keep your personal information private.
Click the BLUE box labeled NEXT
5. List your Delivery Area
Because you clicked the HIDE MY ADDRESS IT’S NOT A STORE option, this next step appears. Here you will list where you deliver your services. This will be where you want to service clients. You can opt to list a region, city or post code OR you can opt to set a mileage range you wish to service from your business address you listed in Step 4.
Click on the 1st option Deliver in person within region, city or postcodeto list metropolitan area’s or local cities or even zip codes you service.
Click on the 2nd option Deliver in person within distance from business to enter in a specific number of miles away from your place of business you service.
To continue, click the BLUE box labeled NEXT
6. What Kind of Business Do You Run
This page is where you enter your service offering. You can add Cleaning Service, Residential Cleaning, Commercial Cleaning, Carpet Cleaning whatever it is you service to your customers. This is what will cause your business name to pop up when someone in your service area searches for a Cleaning Business.
Carry on by clicking the BLUE box labeled NEXT
7. Connect With Customers (Optional)
This page is where you will put your business contact information. Even though this step is optional, I HIGHLY recommend that you put in a phone number where potential clients can reach you and your website where potential clients can visit to learn more about you.
This step is so important, because potential clients will need to know how to get a hold of you. Make sure too, that the phone number you are listing is one that will get answered. People like to get information right away. If they are calling around for pricing and ready to schedule, they will want to talk with someone right away, not someone who returns their calls the next day.
Move forward by clicking the BLUE box labeled NEXT
8. Choose A Way To Verify
This screen is where you opt how you want Google to verify your business. Google wants to make sure you are a real business, and not just spam. To expedite your listing, click on the BLUE box labeled MAIL. Important! Make sure the address listed below your business name is correct. This way you can insure you will receive your post card.
You should receive shortly. Make sure to be on the look out for it. It will come as a lightweight white post card, and can be mistaken as junk mail. You will have 30 days to verify the business using the code on the post card. Once you enter the code, your business will be listed right away.
Now anyone searching for a cleaning service in the area’s you designated as your service area will see your name and phone number. This the NUMBER 1 way to advertise your business for FREE!
Read my article on Cause Marketing for another great way to advertise your Cleaning Business.
In a Nutshell you should get your business listed on Google ASAP! There is nothing more exciting than seeing your business name pop up on Googles map next to a RED pin!!!
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