I get this question a lot; How do I get my 1st Cleaning Clients??? While there are several ways, I wanted to share how you can build your cleaning business with GROUPON! This is the exact steps I took within the first few months of starting my Business. I was able to build my business by increasing my regularly scheduled clients quickly.
UPDATE: Recently LivingSocial and GROUPON have merged, so I the remainder of the post I will refer to GROUPON.
Before I go into this post I wanted to provide a Disclaimer:
Since I am upfront with my reviews, I do want to point out that you will NOT PROFIT from a coupon campaign. You are selling services below cost, plus GROUPON will get a percentage of the sale which usually starts at 50% (though this can be negotiated).
Yes, not all users will redeem their coupon, but even not servicing all your coupon purchasers you will not make profit off of the cleanings you perform for your GROUPON and LivingSocial customers.
Who should use GROUPON:
I recommend using GROUPON or LivingSocial to:
Newly established Cleaning Companies
Established Cleaning Companies during slow periods
Provide ZERO cost marketing. There are no upfront costs to you. Utilizing these sites is 100% free. You only pay a percentage of each sale. That means GROUPON does not make any money unless your service sells.
Put your Cleaning Service in front of users in your local community who are interested in Cleaning Services. Thousands of users use GROUPON daily and search and buy local services. Listing on these sites will put you in front of people living in your community who are interested in YOUR Services.
Perfect your cleaning system. You will gain practice cleaning several different types of homes. This will benefit your service by ensuring you develop a cleaning system that is efficient in all different levels of cleanliness and surfaces.
With proper planning and execution, you will build your Cleaning Business with GROUPON!
How much can you make selling cleaning services on GROUPON?
Remember you will not be making a profit off your GROUPON sales. The goal is to build your cleaning business with GROUPON.
What you make off your campaign will vary based on the cost of your coupon, how many you sell and GROUPON’s fee’s. Here is an analysis of the campaign I ran:
Coupon sold: 3 hour cleaning discounted to $59. # of coupons sold: 113.
$6,667 in total sales. 50% of the sales went to LivingSocial and that left me with just over $3,000.
About 80% of those that purchased the coupon actually redeemed their coupon, so we were able to service about 85 BRAND NEW clients. 8 of those clients became weekly or bi-weekly clients. Just in 1 years’ time I made $20,000 off those new clients I gained from my LivingSocial campaign.
To me this was a win!
Disclosure: Some of the links below are Affiliate Links. What that means is I may earn a small commission if you click on one. This comes at no additional cost to you as the buyer. All of these products are products that I used exclusively in my Cleaning Business. I only recommend products or services which I have used, tested and highly respect. When you order through my link it helps to provide you free content. I greatly appreciate your support!
How to build your Cleaning Business with GROUPON
Running a Successful GROUPON campaign
Now that you have decided that a GROUPON campaign is right for building your Cleaning Business, lets get into how to be successful in your first campaign. Remember your goal is to increase your customer base, it is not to profit off of the GROUPON sales.
Have a Plan in place. Without a plan it will be VERY difficult to build your cleaning business with GROUPON.
When running your campaign expect to get a majority of your calls in the first 2 weeks of running the campaign. You will be performing the majority of the cleaning services within the first 4 weeks your campaign runs.
This mean you will be cleaning a lot of homes in a shorter among of time. This takes adequate man power and supplies and equipment. Taking the time to make sure you have the time and resources to complete these cleanings will be crucial to your success.
Not planning your time and resources can lead to failure. You will not want to disrupt your current cleaning clients by servicing your GROUPON clients. Make sure you are not moving around your current cleaning clients so that you can make room for your GROUPON clients. Ensure you have enough cleaning supplies and proper equipment.
I remember cleaning for one of our Coupon clients and they were so impressed with the high level of professionalism and cleaning quality. She said she had bought a GROUPON from another cleaning company and they brought a broom in place of a vacuum! Needless to say the cleaning was not quality. DON’T be like that Cleaning Company.
When you run your campaign you will be working with an account representative who will help you build your campaign. When defining your service, be sure to be specific with what is and what is not included in the cleaning services. This will improve communication and expectations.
The flip side to this is, if you have listed a service task that you complete it at every cleaning, make sure your are doing it with every cleaning. If not, you will quickly build distrust with the client and completely ruin your chances for gaining a repeat client.
Answer your phone
When you are first starting out it can be difficult to always be available to answer your phone. This is especially true when you are cleaning homes yourself.
Answering the phone will be the first impression to the new client. Your business will not look professional if a client has to call several times to book their cleaning.
What I did during my LivingSocial launch is coaxed my sister into answering my phone for me. She had just had a baby and was a stay at home mom. So we traded services. I set her up with my calendar and trained her in how to book a client.
This worked out really well and I had received great feedback.
If you do not have a friend or family member to help you answer phones, there are answering services available. There are variations in how these services charge. I personally have never used one, so I can not review the different services out there, but have heard of other cleaning businesses having great success with them. Here is an in depth review article you can reference. Best answering services of 2019.
Provide a high quality service
Don’t fall prey to treating coupon customers differently than regular, full paying customers. You will have 1 shot to make a first impression, don’t blow it. This will only push these new customers away and tarnish your business name.
When cleaning for a coupon customer, you will need to pull out the red carpet and wow with your quality service. Give them a glimpse of what it would be like if they hired your cleaning service on a regular basis.
By providing exemptional and quality service, you will increase your chance of gaining a repeat customer or receiving a referral, which is the goal of the campaign! These customers may not be ready to commit to full time cleaning services at the moment, but they are at least interested and may be ready at a later date.
Collect information about the home. Similar to quoting for cleaning services, collect details about the home so that you will know what to expect and what equipment will be needed to clean the home. Fill out a customer data sheet for them so that you have their information to clean the home AND to follow up with them after the clean.
Follow up after the Cleaning Service
Don’t let the day of the cleaning service be the only time that customer ever hears from you. The goal of the Coupon campaign is to increase your customer base. To do that you will need to follow up so that your business name stays fresh in their mind. This way when they need their home cleaned, they will think to call your business.
Developing a communication plan for your GROUPON campaign:
The night of the cleaning service, mail the customer a hand written thank you letter and information about your company. The packet should included a thank you letter, a quote and marketing material.
The thank you letter should say thank you for allowing you to service their house cleaning needs. At the bottom of the letter is where you could include a quote for cleaning their home weekly, every other week and monthly.
Marketing materials, such as a brochure, should describing your business mission and services. Include at least 5 business cards for the client to share with their friends and family. Providing this information helps to set the stage for a continued relationship.
The next day after the Cleaning Service, send an email asking how their experience was and to rate your cleaning service. Provide a link to any directory you may be listed on (YELP etc.). This will help you to build a rating in these sites and increase your referrals!
At the time of booking the cleaning service, you should have collected the clients email. And so you will want to add them to your email list. This way you can email them periodically with promotions and news about your Cleaning Business.
3 months after the cleaning service was completed, if you have not heard from the client since, sent an email with a 10% off of their next cleaning service coupon. This puts your business name back in front of the client.
Common Mistakes to Avoid
Interrupting a current clients schedule to clean for a New Client.
It takes hard work to score a recurring cleaning client. Don’t jeopardize your relationships and your reputation with your regularly scheduled clients to book your GROUPON cleans. This is why planning your resources in the beginning is so important.
Trying to up sell cleaning services to your GROUPON clients.
Don’t come off as a pushy sales person. Provide the cleaning the customer purchased at your high quality and follow up later. Remember the goal is not to make a profit on your GROUPON cleanings. It is to increase your client base. You will increase your client base if you provide an exceptional customer experience.
It may be tempting to cut corners with the cleaning service because of the little bit of money you have collected for it. Again, the goal is to not make a profit on these cleanings. Provide a quality service and you will increase your regular customer base.
How to Sign up for a GROUPON Campaign:
Once you have decided that a GROUPON campaign is best for your Cleaning Business you can create an account with GROUPON. When you first Get Started you will apply to become a Merchant. This may take a few weeks. It goes through GROUPONS approval process and they check to see if your campaign is a good fit for the site.
Here is a step by step process for Getting Started:
Visit GROUPON Merchant Center and click GET STARTED
Choose Local Deals
Type in your Business Name to get started.
Choose a business Type
Within 2 weeks you will receive a call from a Merchant representative.
Now you will wait to hear back from GROUPON. You will receive a phone call or an email. When the merchant representative calls, they will get information about your business, help you to build and schedule your first campaign. You will choose what services you want to offer and at what price point.
Don’t forget to Negotiate Your FEEs
I highly recommend you try and negotiate your fee’s. Generally, you will start with a 50% fee of all sales plus about 2.9% for credit card processing fees. All of this is negotiable.
This is something I wish I knew going into my LivingSocial campaign. I did not negotiate my rates. I have heard of small businesses negotiating down to 40% and removing the credit card fees and having GROUPON pay those. So if this is the route you go, try to negotiate!
RECAP: To build your Cleaning Business with GROUPON follow these steps …
Define what is included in your services
Answer your phone
Provide a high quality service
Follow up after the Cleaning Service to land more cleanings!
Well that is it. Tell me about your experience with running a GROUPON campaign. Were you able to build your business with GROUPON? I would love to hear!
Cleaning fees is a tough subject to bring up with your cleaning clients and is not always fun. Many maid service owners lack the confidence to clearly state cleaning fee’s without breaking down and offering their services at a much lower price than what they want. These discussions can be difficult to do, but are so VERY important for the success of your business!
When fee’s are clearly explained and combined with excellent customer service, it can lead to strong customer relationships. On the flip side, failure to clearly discuss fee’s can lead to mistrust with clients.
Why do many Cleaning Business Owners hate to discuss cleaning fees?
Cleaning Business owners often times, do not want to talk cleaning fees with their clients upfront for fear of pushing them away. There are lots of cheaper options out there, so many try to avoid it.
Don’t Loose your Value
But you know your value, so stick to it. You don’t want the client to start the conversation and end in a bidding war, or worse end up cleaning a home for less than your value. You have set your prices so that you know you will cover expenses and make a certain profit. Any fee’s less than that you will be loosing money.
Don’t Loose your clients trust
Hiring a cleaning business is personal. Home owners invite you into their home based on trust. Create a trusting relationship that will last for many years. Clients do not do business with companies they do not trust!
Set your Cleaning Business up for success by being upfront with your clients when discussing cleaning fee’s.
5 Steps to Discuss Cleaning Fees with your clients
There are a few steps you can take to start having the conversation with clients from day one. Discussing fee’s with clients can be easier if you follow along with these 5 steps.
1. Take the Lead on Discussing Fees
Take the lead on discussing service price. You should start talking about the fee’s before the client does. Don’t let the client or potential client ask the question. This can take the discussion in an awkward turn.
While it may be difficult to start the conversation on fee’s, it demonstrates leadership and starts to build the trust between yourself and the client.
What you don’t want to happen is to have the clients start the discussion. They will most always come lower than your asking price. But then when you tell the This can lead to the client negotiating and setting their own cleaning fee’s.
2. Always be upfront and consistent on what your price includes
Continuing on the lead with your price discussion, you want to be very clear on what services are included in your cleaning service. Clearly define what is and what is not included in that service.
Always have a Cleaning Service Checklist to provide to the customer. This way they have a list of what is included in their regular service you are quoting them on.
If you offer any extra services make sure to leave a price list of those services. This way when the client asks you to clean the oven during a clean, you can refer back to the price list on the extra charge. What you don’t want to do is let clients assume there is no extra charge. This creates a sticky situation, one which does not end very well.
3. Discuss the value of the service
You know your value, now communicate with the client. What value do you bring to the table?
Is it the time your client will save by not having to clean their home? Is it the awesome reliable customer service your client will receive? Or is there a special product you use that others Cleaning Company’s do not?
Whatever it is, make sure you communicate it when talking about price.
In my Cleaning Business no one in the area could mop floors like us. We used a heavy duty steam cleaner that cleaned tile floors quickly and very effectively. Our clients never had sticky floors (you know that feeling when you walk over a recently mopped floors and your shoes stick to the floors!) and never had any cleaning residue left over.
It was a true value proposition that other companies could not offer and we made sure our clients and potential clients knew it.
4. Ensure your client understands your fee schedule
After you have clearly explained your fee structure, ask the client or check with them to make sure they understand. Provide print outs or hard copies of what your additional fees are.
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You should be leaving each new client with a new client welcome kit. These kits should include information about policies, cleaning checklists, and pricing for additional tasks. This will provided needed information to your clients so they know want to expect with future services.
If you are providing a quote to a potential new client, always provide a cleaning checklist so the client knows what exactly it is your company cleans when they visit a home. Make a clear list of what is included and what is extra.
5. Put it to Pen
When you quote a client a price, always document it. This will avoid any miss communication. You can document it in an electronic format or on paper. Provide a copy to the client for their records. In the future when the client asks for extra tasks, you can always refer back to what was quoted originally.
After providing a quote to a client, follow up with a letter thanking them for the opportunity of provide them a price for cleaning their home. Include how much it will cost to clean their home on a weekly, biweekly, and monthly basis.
If the client does not sign up for a while after the initial quote, you have a copy of what was originally quoted. This way if they do call you in the future, you will have it ready. It is ok to put a time limit of how long a quote is good for. It is safe to use a 90 day rule.
When your quoting a customer for pricing following these steps will increase trust. Consumers buy from those they trust. If you can develop trusting relationships, you can quickly build your customer base!
The last thing you need to know about discussing cleaning fees with clients
The take away with discussing cleaning fees with clients is to
Always be upfront
Have consistent pricing
If you stick to these rules you will be successful in taking to clients about pricing. You will dodge the haggling some clients like to get into.
As always this is your business, don’t let clients set the prices. And always maintain trust and credibility with having a consistent price structure that all clients will come to expect and understand.
What are your biggest struggles with talking cleaning fees with clients? Leave a message so we all can share in our experiences ?.
If you found this article helpful, please help me in sharing the word to help others by sharing my photo at the top of the page.
How exciting, you just booked a new cleaning client! So how do you welcome your new client? With a New Client Welcome Kit that is. Now is the time to start setting the stage for the client experience with a new client welcome kit for a positive relationship!
Don’t leave your new client hanging until you show up for their first cleaning. Impress them with a welcome kit that provides information that includes
A Welcome Letter
Client Data Form. So they can tell you more about them.
Cleaning Checklist. What they can expect from you.
Customer Polices. What you expect from them.
Promotional materials. So they can tell their friends about you.
Having a welcome will create a positive first impression with your new cleaning client. In the new client welcome kit, you will set expectations and let the client know what to expect in your relationship and the cleaning service you provide.
Need Help with Quotes and Pricing? Read my super helpful articles to help you through it!
I have put together a list of what you should include in your new client welcome kit.
What to Include in Your New Client Welcome Kit:
1. A Welcome Letter
A Welcome letter introduces you and your business. It also lets your new client know how excited you are that they have hired you to clean their home. Make sure your welcome letter is warm and inviting.
In your letter, introduce your self and your business to your new client. Next, tell them how you will provide excellent customer service. Then, end the letter with what they can find in the new client welcome kit. If there is any paperwork that needs to be returned to you in your new packet, tell the client when and how to send it back to you.
2. Client Data Form
The purpose of the client data form is to collect the pertinent information for you to provide the best cleaning service for your client.
What to include on your Client Data Form:
Information about the client
Start the form with a section where the client can provide contact information. Contact information includes house phone, cell phones and email. This way you will have multiple ways to get a hold of the client when needed. Include an area for the client to tell you how they want to be contacted in the event the cleaning needs to be rescheduled or in the case of emergency.
Next, include a section where you collect basic information about the house. Ask questions such as how many bedrooms are in the home, how many bathrooms, and what kind of flooring is through out the home. Having information about the house will give you a better idea of what cleaning supplies you will need to bring into the home.
The next section of the form should include any important information about the clean, that is specific to their house. For example: How does the client want you to enter the home? Does the client have any no touch items in the house? Any pets, what are their names, and where will they be?
Include a question on where central garbage can is located. You will be collecting trash in the house and will need to know where to put it. Is it in the garage or on the side of the house?
Ask the client what to do if a door is closed in the home. Sometimes this indicates a do not enter. Ask if it is ok for the cleaners to enter bedrooms or bathrooms with closed doors and clean. Sometime clients will have out of town guests you are not expecting. If a door is shut for privacy you will need to know what is expected.
3. Customer Policies
The purpose of the Customer Policy document is to set boundaries for the homeowner/client. This document should eliminate surprises or questions in the future. For example, if a hurricane comes through your area, your client should know a head of time what to expect from you and your cleaners.
Having the Customer Policy document will help to create a long and happy relationship between you and the customer.
Items to include in your customer polices.
Cancellation polices, how to cancel an appointment and any fee’s that may be charged.
Lock out policies. What will happen if cleaners are not able to get into a home, and how you will treat that. Will there be a fee charged after so many lock outs, etc?
Damage and Breakage policies. Accidents happen, your new client knows that, tell them how situations like these will be addressed. My customer policy also had the following ‘We request that all valuable, irreplaceable, collectible, or heirloom items (whether monetarily or sentimentally valued) be stored and/or not cleaned by our team’. Tell them how long they have to report any incidents.
Inclement weather policies. Depending on where you live, you may experience inclement weather from time to time. In Florida our inclement weather included Hurricanes and Tropical Storms. Those of you living up north, have to worry about snow and ice. Provide information on what will happen if your cleaners can not drive to services a home. Let the client know how you will contact them to reschedule.
Hours and Holidays. Include here, hours of operations. When can a client call you and get an answer. Do you have an after-hours number? Does your company observe any holidays and what are those holidays?
Include a comprehensive list of what is included with each cleaning, on the cleaning checklist. This will let the client know what they can expect with each of their cleaning visits. Questions may arise or clients may want to add an additional item to their cleaning service, you can refer to this document to justify any responses or price increases.
An important note to make, if you include a cleaning check list, make sure you and your cleaners are following it to a T. When you say you are going to clean the top of the refrigerator, you better clean the top of the refrigerator.
Clients will look for these items and will notice when they are not done. When you don’t follow your check list, it will create distrust with the client. The client will be less likely to continue with service and will certainly not tell their family and friends about your business.
The cleaning checklist will also help protect you from those clients who like to leave notes asking for you to clean out the refrigerator. And you know they are out there! When a requested item is not included in your regular service, you will want to be compensated for it. The moment this situation comes up refer to this document to justify the additional charge.
5. Promotional Materials
The purpose of including promotional materials is to let your clients share your business with their friends and family.
Items to include in your welcome kit include business cards, pamphlets, fliers or other promotional items. Business cards serve two purposes 1st: so clients have your contact information and 2nd: so that the client can pass it along to their friends, family and neighbors! Referrals do not cost you any money and the have the highest conversion rate to booking!
Once your new client sees how awesome you and your business are, you will want them to pass your information on to everyone they know! Make it easy for your client to tell people about your business. Provide 5 business cards and a handful of any pamphlets or fliers your business has.
Next provide a description of your referral program: Providing promotional materials will not be very helpful if you do not entice the client to promote your business name. Come up with a great referral program your client can not resist.
You can provide a free cleaning after 3 a referred client has completed 3 scheduled cleanings. You can offer discounts to neighbors if they schedule on the same day and rotation. We provided a 10% discount to both neighbors if they scheduled on the same rotational day. We saved LOTS of money in drive time by cleaning two houses on the same street.
When to Use your New Client Welcome Kit?
The new client welcome kit should be sent out the minute after you have booked your new client. You can send it in email or you can send it via snail mail, or hand it to them if you are face to face. Either way it is important to get this package out to your new client ASAP.
I HIGHLY recommend sending the new client welcome kit in two forms. One in paper form and second in electronic form, such as email. This way if the client looses one he/she has a backup copy and can save or store it whichever way works best for them.
Presenting Your New Client Welcome Kit
This is an important step, how you present your new client welcome kit will further speak about your brand. We are in the business of cleaning houses. Therefore, any material you give a client should be neat and tidy. Don’t just hand your new client a stack of papers. Care should go into putting it together.
Sign up for my FREE Resource Library and get access to samples of the Welcome Letter, Client Data Form and Client Procedures I used in my company
All our new client welcome kit’s were hand delivered or mailed in a green pocket folder, the kind the kids use for school. The green matched our brands colors, and the pockets provided for better organization. We attached our business card to the front of the folder to identify where the folder came from.
Each document was placed in each side of the pockets. The welcome letter and documents they needed to fill out were in one side of the folder and promotional items on the other.
ALL cleaning businesses should get their business listed on Google. Why you ask???
Why every cleaning business should have their business listed on Google.
It is free! WHAT!!!! Yes, 100% free advertising for your cleaning business. Businesses use to have to pay to be listed in the yellow pages, now you can list for FREE on Google!
It is LOCAL advertising, meaning your business will popup only to those looking for service in the area’s you serve.
It makes your business look PROFESSIONAL. Every business has to be verified as legit before Google will place them on the map.
Google is one of the largest search engines on the web. Most consumers now a days search for local services on the internet. No one has a yellow phone book laying around anymore.
It puts your business on the web. If you don’t have a website yet, potential customers can still find you online. If you DO have a website, it is just one more place you can link your site to which helps improve our SEO ranking!
Click on the Green Button in the top right hand corner that says START NOW
3. What Is The Name Of Your Business
This page is where you enter in your business name. This is the name that will be listed on Google and what potential customers will see.
Click the BLUE box labeled NEXT
4. Where Are You Located
This is where you list where your place of Business is located. This is your legal address. Even if you are operating out of your personal residence put the address there. This is the address Google verifies to ensure you are a real company.
You can opt to hide the address if you do not have a Commercial Store front for customers to visit. If you are operating out of your home, I recommend checking the HIDE MY ADDRESS (IT’S NOT A STORE) option. This will keep your personal information private.
Click the BLUE box labeled NEXT
5. List your Delivery Area
Because you clicked the HIDE MY ADDRESS IT’S NOT A STORE option, this next step appears. Here you will list where you deliver your services. This will be where you want to service clients. You can opt to list a region, city or post code OR you can opt to set a mileage range you wish to service from your business address you listed in Step 4.
Click on the 1st option Deliver in person within region, city or postcodeto list metropolitan area’s or local cities or even zip codes you service.
Click on the 2nd option Deliver in person within distance from business to enter in a specific number of miles away from your place of business you service.
To continue, click the BLUE box labeled NEXT
6. What Kind of Business Do You Run
This page is where you enter your service offering. You can add Cleaning Service, Residential Cleaning, Commercial Cleaning, Carpet Cleaning whatever it is you service to your customers. This is what will cause your business name to pop up when someone in your service area searches for a Cleaning Business.
Carry on by clicking the BLUE box labeled NEXT
7. Connect With Customers (Optional)
This page is where you will put your business contact information. Even though this step is optional, I HIGHLY recommend that you put in a phone number where potential clients can reach you and your website where potential clients can visit to learn more about you.
This step is so important, because potential clients will need to know how to get a hold of you. Make sure too, that the phone number you are listing is one that will get answered. People like to get information right away. If they are calling around for pricing and ready to schedule, they will want to talk with someone right away, not someone who returns their calls the next day.
Move forward by clicking the BLUE box labeled NEXT
8. Choose A Way To Verify
This screen is where you opt how you want Google to verify your business. Google wants to make sure you are a real business, and not just spam. To expedite your listing, click on the BLUE box labeled MAIL. Important! Make sure the address listed below your business name is correct. This way you can insure you will receive your post card.
You should receive shortly. Make sure to be on the look out for it. It will come as a lightweight white post card, and can be mistaken as junk mail. You will have 30 days to verify the business using the code on the post card. Once you enter the code, your business will be listed right away.
Now anyone searching for a cleaning service in the area’s you designated as your service area will see your name and phone number. This the NUMBER 1 way to advertise your business for FREE!
Read my article on Cause Marketing for another great way to advertise your Cleaning Business.
In a Nutshell you should get your business listed on Google ASAP! There is nothing more exciting than seeing your business name pop up on Googles map next to a RED pin!!!
Did you find this post helpful? It would mean a lot to me if you could share it and comment on the post.
Cause marketing is when a for-profit business and a non-profit business team together to bring awareness or raise funds for a common cause. Philanthropy helps your business generate more business and now a days consumers expect it from businesses, it is becoming the norm.
What is cleaning for a reason and why should it be part of your business strategy?
Cleaning for a reason is an outreach program where women undergoing cancer treatment can apply to receive free, no obligation, cleaning services. A patient can apply for cleaning service by having their doctor sign a form confirming treatment. Anyone can sign them up through the cleaning for a reason website.
Once enrolled, patients are matched up with a cleaning service who service in their area. They receive 4 free consecutive monthly cleanings during treatment. This takes the burden of house work off of the patient and allows them to focus on healing, resting and spending time with loved ones.
Many of these patients lack the physical ability to clean their own homes. The body is put through a lot during treatment and chemo making it nearly impossible to keep up on house work.
Currently 1,200 maid services participate in the program and have served 23,000 women totaling $6,000,000.00 in house cleanings. The number keeps rising as more awareness is being made. Anybody who is a somebody in the residential maid service industry is participating.
So what is a maid services commitment?
A maid service who agrees to participate in the program agrees to service 2 patients at the same time. The maid service sets the cleaning parameters that they are willing to clean.
You can donate 3-4 man hours a cleaning. Which will be plenty of time for up to a 3500sq ft home. If you have 2 patients to service, that is only 6 – 8 man hours in a month.
This is a wonderful service to provide for women undergoing treatment. Everyone is so appreciative for the help. Word will spread through out your community about your businesses commitment to the cause. When I was running my cleaning business, we would have friends and family members of those we serviced through Cleaning for a Reason who were looking for cleaning services.
Cleaning for a Reason provides marketing resources for their maid services. They provide a ready to use logo for you to apply to all of your marketing material.
Need content for your social media? They provide loads of Facebook post ideas and tweats that you can reuse on your platforms for your following!
2. Boost employee moral!
Send them on these cleanings. Employees love to making a difference and participating in community service. There is no better feeling than knowing you made a difference in some ones life!
My employees absolutely loved servicing these clients. It made them feel more pride in their work and our company, building employee loyalty.
3. Cause Marketing
Tell all of your customers and potential customers about your involvement. Include the logo in all of your marketing material. It will help to build a positive image in your community.
Every October complete a campaign educating the public and local news media about the program. There is a good chance you could get a featured article or news blurb about it during the month of October! Cleaning for a Reason even provides Media News Releases for you to send into local news media!
You just get the feel goods!
Every client/patient I cleaned for through this program was so grateful of the service. We meet so many strong women. Heard so many encouraging stories.
It is so enlightening to be apart and support a person in their hardest fight of their life. Just knowing you contributed support against their battle is aw-inspiring.
Get the FREE Download for my Price Worksheet (included in the FREE Resource Library This worksheet provides a Pricing Guide for recurring Residential Cleaning!
Its exciting when you start getting requests for quotes. You’ve marketed your business and finally got that first call. Now what??? If you don’t have all your ducks in a row and a consistent process then you will not have a very high conversion rate.
Decide if you are going to give in home estimates or phone estimates. These are the 2 most popular quoting methods, and the most debated on whether which is best. They both have their pros and cons.
In Home Estimates
Lots of cleaning companies only do in home estimates and will argue that they are the only way to go. Whats great about them is you will be able to to see the condition of the home. Because the condition of the home has an impact on cleaning times, seeing it will give you a better idea on how long you should plan to be there on the first clean. It also alleviates any surprises…Trust me those are never fun!
The down side is that they eat up valuable time. You might be confused…Wait, isn’t landing a job one of the most valuable things you can be doing? Well, yes … and no. You can have a converted quote just the same whether you speak to the potential client on the phone or in person. The difference is the amount of time invested to convert the quote.
When you are a business owner, your time is very valuable and you will need to be very selective on how you spend it. Most in home estimates will take about 2 hours. This allows for driving time and for the actual face to face time with the client.
You could only realistically do a few in home estimates a day. And that is if your doing them during regular business hours. But, most of your estimates will be done around a time convenient for the potential client. This means you will be spending weekends and evenings delivering quotes. This will cut into family time, leisure time and sleep time!
These are my #1 choice. You can still get information concerning the job AND you can still create a connection with the potential client BUT you are saving 1/4 of the time! You could give 3 times more quotes this way!
The down side to phone quotes is you won’t be able to see the home until the first cleaning day. In my 2 years of running a cleaning business we walked into 1 complete disaster. But this was a move out clean, not a recurring client. The way around this is to set a disclaimer letting the client know up front, that the Estimate may change due to extenuating circumstances causing additional cleaning time than expected.
If you have a consistent cleaning system and pricing system your cleaning times will not vary greatly for the majority of clients. Obviously there are those outlier’s, but that is what the disclaimer is for. This makes phone quotes more effective and accurate.
Website estimates have grown in popularity in recent years. When you are first starting out, it more than likely will not financially make sense for you to invest in an online booking form. If you have a website, you should definitely make it a goal of yours to putting one on your site. The great thing about online estimate forms is they happen on autopilot. A client finds your site when they do a web search for a reputable cleaning company in your area, they can get a custom quote immediately AND can book their cleaning at the same time! When a quote is submitted, or booking made, you will get a notification.
The online booking form I used for my cleaning biz was Launch27. They are currently the best out there. Pricing starts at $59 a month. But they the sleekest and most user friendly format for both clients using the form and you as the business owner managing it. They have an easy to install plug-in for your site and offer tons of resources to help you through the process.
Whether you are providing an in home, over the phone or web quote you’ll want to gather pertinent data to help you set a price as well as prepare for your first cleaning. You will want to know the following information before entering a home.
Number of Stories
How many Bedrooms
Number of Bathrooms
Any other rooms? Laundry, Den, etc.
Type of flooring throughout the home
Is there currently a cleaning service
One time cleaning or Recurring service
Any additional information the client would like to add
Not only will this information help determine price and cleaning times, it will also help prepare for the first cleaning. It will help give you an idea of a cleaning time and help determine what supplies and equipment will be needed. If the client has wood floors you’ll want to bring a wood floor mop and cleaner, if none then that can be left in the vehicle. (BTW Click here —-> for the best Wood Floor Cleaning System) The more information you can gather about a home before you enter it, the better. This will help to eliminate any special surprises.
Define your services
So, why should clients choose your cleaning service over another? Now’s your time to SHINE!!! Tell them all the fabulous reasons your company stands out over another. Remember that you will be competing with cleaners who work by themselves, have no insurance, and don’t have any formal cleaning program, and are not insured. So tell potential clients this. If something is broken or property is damaged, cause lets face it we are all human and accidents happen, liability insurance protects your clients home and belongings. (P.S. If you don’t have business insurance, you need to hop on over and read this article —-> Why every cleaning business should carry insurance!)
Show them a cleaning check list used with each cleaning. At a minimum your service should include dusting of furniture, vacuuming, moping, kitchen surfaces, bathroom surfaces. Think of including areas that many other cleaners miss such as long dusting of ceiling fans and hard to reach area’s (this can be done with a simple long dusting tool).
Offer a unique service, and tell potential clients about it, that will separate you from your competitors. The way we stood out over our clients is offering ‘Extra’s’ like wet wiping baseboards, cabinetry, vacuum living room furniture, and other periodic tasks that most companies charge extra for. When I would tell potential clients this they were always excited about this. Its so easy to offer. At each cleaning you complete one task. Because you are keeping up on the tasks, it does not take much effort to add to the cleanings.
This is important. Some times potential clients will ask for a quote and may be get busy, or something else comes up. If we didn’t hear back from a client in 3 days I would email them or call them to ask if they had any questions I had not answered. This does 2 things. One it puts your company name in front of them again. Maybe they have called around for several quotes (which most people do when shopping for a cleaning service). Two it lets the potential client know that you care about their business and care about them. If they were to hire your cleaning service, they know they will be services with care. And three it makes you look professional.
Ask if you can send them promotional emails
I always asked those that received quotes if we could put them on our mailing list. I don’t recall anyone saying no! I let them know that we ran promotions or specials periodically for clients and that we would be happy to add them to our mailing list. Almost every time we ran a special, we had a prior quote sign up either for a 1 time clean. Some times homeowners get quotes and realize they can’t afford the service. But jump on the special promotions. These clients are great for generating referrals too! Once we got into their home to clean, we impressed them with our stellar service we either got a great review, referral or new continuous service.
Also, if there is an issue with budget with a potential client you can suggest once a month visits rather than weekly or bi-weekly. They still get the heavy cleaning done, but may have to do light cleaning chores such as vacuuming and wiping down counters.
So there you have it! How to give an effective house cleaning quote and get a sale. The key here is collecting the right data to determine the price, consistent pricing, having a consistent cleaning system and following up. Clients will hire a service whom they trust, so remember to always be professional and keep all promises.
If you have any questions or comments feel free to leave a response or shot me an email at Roberta@WellKeptClutter.com! I am here to help you start a successful cleaning business with as little extra work necessary!
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