Email Marketing for Maid Services: Looking to increase your customer service experience for your cleaning customers??? Competition is fierce, it is SOOO VERY important to constantly add value for your customers. Communication is key to keeping clients happy, this is why email marketing for maid services is important.

Improve your communication with your house cleaning clients with these emails to send to your house cleaning clients to keep them informed and up-to-date on their service. Receive frequent feedback, and provide a platform for increased client feedback, reviews, and even client referrals.

Sending regular emails is a simple way to add value by increasing your customer service and improving your communication.


Email Marketing for Maid Services

Reminder Emails/Text messages prior to the Cleaning Service.

Reminder emails are super easy emails to add to your email marketing, but they are important ones. The email does not have to be fancy but just has to remind your customer of the scheduled cleaning they have coming up.

Also, use this email as a way to upsell and ask your client if there are any additional tasks they would like you to clean while you are there.

Why I love reminder emails. They serve several purposes…

  • They let your customer know you care about providing a high-quality service to meet their needs
  • It provides a platform for your customers to provide feedback
  • It provides a friendly reminder to your client that you or your cleaners will be there the next day.
  • It keeps our name in front of your customer. (You never know when they may run into a friend who is looking for a reliable house cleaner.

My clients LOVED the reminder.

They never forgot about the cleaning. It gave them time to get their house ‘cleaning’ ready. It significantly reduced the number of times I or my cleaners were locked out because the client forgot we were coming (this costs you LOTS of money BTW).

Payments were made in a timelier manner because clients were reminded to provide payment.

The emails also created more dialog between us and the clients. Clients would respond to the email as a way to let us know of any changes in the cleaning routine, so no surprises when we showed up. Like the kids will be home from school. Or, we have company, please don’t clean the guest room.

Follow up Client Emails to send after the Cleaning Service

Following up after the cleaning service is just as valuable as sending out a reminder email. What reminder emails do is improve your customer service as well as get very VALUABLE FEEDBACK from your customers.

When sending a follow-up email to your house cleaning clients you will ask how their service was AND ask your client to review their service.

When asking how their service was, remind your client that your House Cleaning Business offers a 100% money-back guarantee. If you forgot to clean a toilet (this happened to me!!!), then show up that evening or the next day and make it right by cleaning the toilet.

By asking your client upfront about how satisfied they were with the cleaning service, it allows you the opportunity to fix it. Everyone makes mistakes, it is how we correct the issue. If you correct it your client will appreciate and trust your service.

Then finish the email asking for a review and linking to your online review site of choice. I recommend funneling your reviews straight to Google, but you can add others.

Email marketing for maid services helps get consistent reviews which increase Google Maps Ranking. In your follow-up email to your house cleaning client, ask them to leave a review and include a link to your Google My Business Page.

Click here to learn how to set up your Google My Business Page if you don’t already have one.

Bottom line is, if you are not sending communications to your clients before and after the cleaning service, you need to start now.

Follow up after inactivity of service greater than 6 weeks

For clients who used your service 1 time, send them an email periodically inviting them to come back. You can offer a promo code or an enticing offer to make it appealing.

For clients you haven’t seen in a while, invite them back with an offer as well. But make sure to reach out and touch base before sending the offer. You want to let them know you care and want their business.

Some clients, will not have the budget to hire a regular cleaning service. Instead, they may hire a cleaning service just for holidays or maybe once every couple of months.

Sending periodic emails, keeps them thinking about you and provides an easy way for them to get in contact with you for their next cleaning.

Discounts and promotions/Holiday Specials

You can also use email to promote discounts and special promotions you are running. If you are going to offer a discount, I recommend making it significant like 50% off the first cleaning.

Make sure when sending promotional emails that the offer is an attention-grabber. Who wouldn’t want their house cleaned for half price?

You will want to send these types of emails sparingly as you don’t want to devalue your services. But, a well-timed promotional email can bring in some great new business!

Sample Email Subject Lines to use for emails to send to house cleaning client:

  • Time for a Spring Cleaning?
  • We’ve Missed You!
  • Your House Cleaning Service
  • Welcome Back!
  • Holiday Cleaning Specials
  • Gift the Gift of a Clean House
  • New Year, New You!
  • Spring Cleaning Discounts
  • Summer Cleaning Specials
  • Fall Cleaning Service
  • Winter’s Coming, Time to Get Your House Cleaned!

Have writer’s block and need some email templates to plug and play? I created these email templates just for you so that you can copy, paste, and send them to your clients.

How to send mass emails to your clients

There are many ways to send mass emails to your house cleaning clients. I recommend using an email marketing service like ConvertKit, Active Campaign, or MailChimp.

Each of these services has a free or reduced-price plan so you can test them out and see which one you like best. They all have slightly different features, but they will all allow you to easily.

Why you should not send mass marketing emails through your personal email account

If you don’t use an email marketing service and instead try to send mass emails through your personal email account, you are taking a big risk.

Your personal email account could get flagged as spam and you could get blacklisted by your email provider. This would make it very difficult to send emails in the future, not just to your clients, but to anyone.

Another risk is that your email could get hacked. If you are sending mass emails through your personal email account and it gets hacked, the hacker will then have access to all of your contacts. This could lead to a lot of problems down the road.

It is just not worth the risk.

Looking for easy done-for-you emails. Get these 27 email templates and over 50 subject lines.

Cleaning Service Email templates

Choosing an email marketing program for your cleaning business

The program should be able to segment your list. Email segmenting for your cleaning business will help you to send emails to your list that are relevant to them.

For example, you would not want to send a 1 time cleaning special to your clients who already are on a bi-weekly cleaning service.

Email Segmenting could look something like this for your cleaning business:

  • those who have hired you before, but not on a rotational cleaning plan
  • those who have requested a quote but did not hire you
  • Those who are on rotational cleaning service
  • Those who signed up for your mailing list, but never requested a quote or hired you yet.

Look for a program that has forms and landing pages as a feature.

Programs like ConverKit and Active Campaign have easy-to-build forms that you can easily add to your website.

When website visitors visit your webpage they can sign up for your newsletter. Those sign-ups can be segmented and automatically imported into your email list.

Your email program must have automation

When you are a one-pony rodeo, you don’t have a ton of extra time to send out individual emails all the time.

Automation allows you to build an email funnel where you can assign an email sequence for your email list to send automatically for you. You create the emails, then schedule when they should be sent.

ConvertKit Review for House Maid Services

ConvertKit is an email marketing service that was originally designed for creators. But they have grown their audience and make a great option for small House Cleaning businesses looking to grow.

They offer a free plan for up to 300 subscribers. The plan includes segmenting, unlimited forms, landing pages, and broadcasts. You do have to purchase the $9 monthly plan to get the function of the automated sequence.

What I like about ConvertKit is that they make it very easy to segment your list and send targeted emails. They have an easy drag-and-drop platform. Meaning you don’t need to be super techy to use it.

ConverKit for Cleaning Businesses

Mail Chimp Review for Maid Services

Mail Chimp is one of the most popular email marketing services. They offer a free plan for up to 500 subscribers with 2500 emails that can be sent. The free plan does not include segmenting. But does include unlimited forms and landing pages. You do have to purchase the $11 monthly plan to get the function of the automated sequence.

Mail Chimp for Cleaning Businesses

Active Campaign review for Maid Services

Active Campaign is a great email marketing service for larger small businesses. Their billing is based on the # of subscribers you have.

What is nice about that is, you can get more functionality for a lesser price tag when you have a smaller list.

Their lowest plan starts at $9/ for up to 500 subscribers and gets you automation, segmenting, and forms. The lite plan however does not include landing pages if that is something you were looking to have.

Active Campaign for Cleaning Businesses

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