When you want to purchase a new gadget, where do you go to start your search? I bet you go to the internet, am I right?
Your first search may be, what is the best ….. ? Or maybe you search how much does ….. cost? Then once you get a little more information you may search the terms, where to buy ….. ?
Guess what, this process is no different to how potential clients are searching for someone to clean their houses. If you do not have a website or not marketing online for your cleaning business, you are leaving high quality leads on the table.
Please note, this article may include affiliate links. You can read the full disclosure at the bottom of the page.
Benefits for having a website for your cleaning business
Website’s provide High Quality Leads who are looking to buy
Online shoppers are high quality leads. If they are searching the terms Cleaning Services near me then that means they are in the market to purchase house cleaning services.
These leads will be way easier to convert to sales than if you tried to sell to 25 people who were not in the market to buy cleaning services.
I did some key word research and found that 15,000 people search the words Cleaning Services near me a month. That does not include searches for Cleaning services <town name>
Book clients when you’re sleeping or cleaning houses
If built right, your website will sell your cleaning services without you being present. Build a clean, organized site with calls to action and you will be able to get leads calling you.
You’ll be able to sell your cleaning services when you are taking care of other tasks in your business. If your still cleaning houses, you don’t have time to make cold calls or network. You’re website will help you put your business in front of ready to buy clients.
Book more clients while you are cleaning houses
Having a website is a great tool for you to drive potential clients to learn more about your services. Your website works to book more clients while you are working on other aspects of your business.
Use it as a tool to send potential leads to learn more about your business. If your shopping in the grocery store and start a conversation with someone who maybe interested in your services. Tell them to visit your website for more information.
Your website will be a one stop shop where you can send potential clients to see what you offer, what kind of clean they can expect each visit, learn about you and your team, what pricing to expect, and even book an appointment if.
What to Include on you Cleaning Business Website
When first starting out, you may not have a large budget for custom webpages. Your long-term goal should be to incorporate online booking, your short-term goal is to create a page where local customers can find your business, get to know you and the services you offer.
Call to Actions
Most importantly your cleaning business website needs a call to action. Add your phone number in bold lettering and bright colors. Add a Request a quote form button.
You can add a free webform using google forms for your request form.
About You/Your Company
This is where you can create a connection with your potential clients. Be real and tell your story. What are you passionate about? What will your customer get if they choose you?
Think about when you shop for services online. Do you visit the About Me page to get to know the people behind the business? You’re looking for some sort of connection.
Include a photo of yourself. If you have employees, add them here as well. It provides an opportunity for potential clients to make a connection with you as a person and not just a webpage.
Listing of Services
This area of your webpage is really important. This is where potential customers learn about the services you offer and if your business is what they need. Include a copy of your cleaning check list.
Don’t have a cleaning checklist? Stop here and create one NOW (this is so important to keep consistency and maintain efficiency).
Ok, now that you have a complete cleaning checklist, post it to your website. Use bullet points for easy to read. Stay away from long paragraphs when listing your services. Users are more interested in what will be cleaned for each service
Add cleaning checklists for each of the cleaning services you may offer.
- Maintenance cleaning services (where you visit the home weekly, bi-weekly, or monthly on a recurring schedule).
- Deep cleanings
- Move out
Here are some samples of cleaning services checklist on other Websites.
There is some debate of whether or not you should include your prices. My recommendation is to include a range of prices. Your house cleaning prices will be different depending on the size of the home, how frequent you clean and whether or not you are doing a deep clean or just a maintenance clean.
When I had my cleaning business I provided a range here for the different services we offered. Here is a sample of what I included.
- Maintenance Cleaning services
- Weekly Cleanings – Starting at $75
- Bi-weekly Cleanings – Starting at $85
- Monthly Cleanings – Starting at $105
- Deep Cleanings – Starting at $150
- Move out cleaning services – Starting at $200
Each of the services listed should have a link to a page that tells them what is included. You want to make your website as user friendly and easy to find information.
On your Contact page, include a few options on how to get in contact with you.
At minimum include a phone number and your Email address. You can even create an easy webform for someone to fill out with their information to request more information.
If you have Instagram, Facebook or some other social media account you can include it here as well.
The easier you make it for a potential client to get a hold of you the more likely they will book with you and not some other business.
I love this contact page. It has 4 options for people to get ahold of them and includes links to their social media platform, which is great for engagement.
Request a Quote or Book Now page.
If you’re not ready to add a book now button on your website that is ok. The programs that run booking applications on webpages cost money and have to be maintained. When you are new and starting out it is ok if you do not add one.
Instead you can create a Request a Quote or Booking page using a webform. Some website templates will offer an easy webform that you can create write on your website.
I like to use Google Forms (it’s Free). They are easy to create write in your google account and link onto your website. You can set up notifications so that you get emailed when someone submits a response.
It is easy to build a web form on your website that will collect pertinent information from a potential client so that you can contact them to either provide a quote or call them back.
Here are some sample webforms.
What to do with your website once it is published:
Once you have your website up and functioning it is important that you add it to ALL of your marketing materials as well.
Here is a checklist of where to add your cleaning business website:
- Email Signature Line
- Facebook Profile
- Instagram Profile
- All Brochures
- All Customer Information Sheets
- On your vehicle, if you advertise on it
- On your Business Card
- Your Google Listing (Click here for a step-by-step guide to list your business on Google)
- All Review sites such as Yelp.com you may be advertising in
- Anywhere else you may have your business name printed.